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Download Your Guide to Marketing With Zoe
From the first steps and your role in success to specific services, pricing and success stories, learn all about partnering with Zoe.
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June 27th, 2024 | 4 min. read
By Kim Kovelle
Promoting your business can feel overwhelming but also invigorating. While it’s tempting to jump right in, it's essential to do a little evaluation first.
“We work with a lot of small- to mid-sized businesses. I’d say 25% of them need more prep work before we create and launch their marketing plans,” says Michele Potts. She’s sales director for Zoe Marketing & Communications, which works with 300 clients.
Fortunately, there’s plenty you can do to get grounded before charging out of the gate. Here, we’ll outline seven savvy ways to pre-game your marketing campaigns, including:
From the first steps and your role in success to specific services, pricing and success stories, learn all about partnering with Zoe.
Ready to build a solid foundation before investing more heavily in your marketing? This marketing checklist can help you feel more confident, save time and avoid potential holdups.
Your Google Business Profile is your business’s digital storefront. And it’s often people’s first impression when they’re Googling you. Outdated information or “rough edges,” such as not verifying your business, can cause frustration or give an unprofessional look.
For starters, be sure to at least:
Discover further details on optimizing your GBP, such as adding enhancements (photos, a business description, etc.), collecting and responding to reviews and making “update” posts.
You likely already have a website — and maybe you’re even posting on social media. If not, set them up. And, in both cases, make sure they’re accurate, updated and at least a little active.
“This is the core of your digital identity,” Potts says. “It’s your home base. A healthy online presence helps you reach a wider audience, build credibility and engage with future customers.”
It’s also a space to showcase your services, interact with people and create trust. Be sure to:
“Make sure any information about you on the web is accurate and consistent,” says Potts. It helps people find you easily, boosts your reputation and SEO, and drives more traffic.
Think of this as your company’s personality. Your brand identity reflects your values, from your logo and color choices to the words you use and the tone you strike. It should be consistent to create not only recognition — but also to build trust.
“Who are you trying to reach?” Potts says. “It seems like a simple question, and it can be, but it usually takes some refining — so your marketing tactics can target the right audience.” You’ll connect with customers better, and you’ll also see better results for your investment.
Whether blogs, videos or anything in between, create content that captures your audience’s attention and resonates. Keep these points in mind in anything you write:
Plus: Develop a content calendar to plan and schedule regular updates for your blog and social media channels. This helps you maintain variety and consistency in your output.
As Potts puts it, “Where are you trying to go?” Having a clear sense of goals is critical to creating your marketing strategy.
Whether you're a budding entrepreneur or an established business owner, laying down some groundwork is essential before you start amping up your marketing efforts (and expenses).
Here, you learned seven ways to get the ball rolling. If you’re seeking extra support, talk to us. Zoe has 15+ years of digital marketing experience with small- to mid-sized businesses.
To continue building up your marketing efforts on your own, explore these crucial next steps:
From the first steps and your role in success to specific services, pricing and success stories, learn all about partnering with Zoe.
As Zoe Marketing & Communications’ content manager, Kim Kovelle brings over 20 years of writing and editing experience in metro Detroit. She has strong roots in community journalism and a knack for making complicated topics make more sense.
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