What is Zoe Communications Group?

Odds are good you’ve never heard of Zoe Communications Group. And there’s a good reason for that! It’s the “parent” company of three businesses you may be more familiar with:

• Zoe Marketing & Communications (an agency — you’re on its website)
• Chicago Parent (a media company in Chicago)
• Metro Parent (a media company in metro Detroit)

Think of ZCG as the glue that binds them all together, whirring quietly in the background. Or the “mothership” that connects them. Or, really, it looks like an onion:

Let’s take a quick look at the layers, starting with the interior. We have:

1. Chicago Parent and Metro Parent

These two regional media companies have been supporting local parents since 1984 and 1986, respectively — and connecting them with local businesses.

• Audience goal: Informing and inspiring local parents about the best local things to do, resources and more
• Client goal: Connecting local businesses with an engaged audience through basic marketing services
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2. Zoe Marketing & Communications

Zoe Marketing & Communications is a digital marketing agency that grew out of Chicago Parent and Metro Parent in 2020.

ZMC offers more extensive marketing services to clients in Chicago and metro Detroit — it has deep roots in these cities — plus anywhere in the country.

• Mission: We create marketing solutions that empower businesses to connect with clients, grow and thrive.
• Vision: To create sustainable growth for every business.

Some businesses start with Chicago Parent and Metro Parent and “move over” to ZMC. Others begin with ZMC out the gate. It all depends on your goals and budget.

3. Zoe Communications Group

Last but not least — and, again, not very visible — is Zoe Communications Group, the umbrella that covers Zoe Marketing & Communications, Chicago Parent and Metro Parent.

It’s more of an “internal” company. All the folks you work with at the three main companies are part of ZCG. But you’ll never “work with” ZCG directly.

ZCG has three core values: innovation, respect and dedication. That’s how we strive to do business at all three main companies.

Learn more about how these companies work

Will you hear much about Zoe Communications Group, even if you’re working with its three brands? 99% chance not. But now you know what it is and why it exists.

Looking for help with your digital marketing? Talk to us. Regardless of your goals, one of the ZCG brands can likely help you meet them. Or why not learn a little more, first?

• Find out 4 key differences between ZMC and Metro Parent and Chicago Parent
• Discover 6 reasons s why Zoe Marketing & Communications is a BAD fit for you
• Learn more about Chicago Parent’s audience and Metro Parent’s audience