Your website is your digital storefront. It’s where you connect with your audience, tell your brand story and drive conversions. A poor experience can turn visitors away — 88% of people won’t return to a site after a bad experience, notes eConsultancy.
That’s why website builders like Squarespace and Wix are so popular. They offer user-friendly ways to create a professional site without coding knowledge.
Which one is right for you? At Zoe Marketing & Communications, we help businesses choose digital solutions that fit their needs. Below, we compare eight key features of Squarespace and Wix to help you decide.
Ready to Reach More Customers?
Connect with your best prospects — and drive more conversions — with a custom mix of digital ads, content, email, streaming ads, SEO, creative services and more.
Comparing 8 key features of Squarespace and Wix
1. Ease of use
Both platforms are designed for simplicity.
- Squarespace: Offers a clean, modern interface with a structured, minimalist editor. It’s easy to navigate, but customization is more limited.
- Wix: Has more flexibility, with 800+ templates and extensive drag-and-drop functionality. This offers creative freedom but can be overwhelming.
🔍 Verdict: Squarespace is great for beginners who want a sleek design quickly. Wix is better if you need more customization.
2. Templates and design
The right template makes building a website easier.
- Squarespace: Offers 100 high-end, designer-made templates. They’re stylish but less customizable.
- Wix: Provides over 800 templates with industry-specific designs. There’s more room to tweak, but it can take time to refine.
🔍 Verdict: Wix wins for variety, but Squarespace delivers premium, polished designs out of the box.
3. Blogging tools
A strong blog helps with SEO and audience engagement.
- Squarespace: Features built-in tools for categories, scheduling, multiple contributors and sleek formatting.
- Wix: Offers basic blogging with fewer customization options and no built-in scheduling by time zone.
🔍 Verdict: Squarespace is the better choice if blogging is a key part of your marketing strategy.
4. SEO capabilities
Both platforms offer essential search engine optimization (SEO) tools, but their approach differs.
- Squarespace: Provides an SEO checklist and centralized tools for optimizing pages, improving backlinks and ensuring mobile-friendliness.
- Wix: Includes SEO Wiz, a step-by-step guide, but its settings are spread across different menus.
🔍 Verdict: Squarespace is more intuitive for SEO, but Wix’s tools are solid for those willing to explore them.
5. Mobile responsiveness
A site must look good on any device.
- Squarespace: Uses fully responsive templates that automatically adjust to mobile screens.
- Wix: Has a mobile editor but isn’t fully responsive, requiring manual adjustments for optimal display.
🔍 Verdict: Squarespace is better for mobile optimization with little extra effort.
6. Customer support
Reliable support makes a big difference when issues arise.
- Squarespace: Offers 24/7 email support and live chat Monday-Friday. No phone support.
- Wix: Provides 24/7 live chat, email and phone callbacks.
🔍 Verdict: Wix offers more ways to get direct support, including phone assistance.
7. App integrations
Both platforms support third-party integrations, but Wix has more options.
- Squarespace: Features about 90 integrations, including Mailchimp and LiveChat.
- Wix: Has 300+ apps in its App Market, plus easy connections through Zapier.
🔍 Verdict: Wix has a wider selection of integrations, making it better for businesses needing extra functionality.
8. Pricing
Both platforms offer tiered pricing, with Wix offering more plan choices.
- Squarespace: Starts at $16/month for personal sites and $23/month for business. Includes unlimited storage on all plans.
- Wix: Plans start at $18/month, with pricing based on features like e-commerce and branding removal. Storage varies by plan.
🔍 Verdict: Squarespace includes more in its base plans, but Wix provides more flexibility in pricing.
Which website builder is right for you?
Both platforms make website building accessible. The best choice depends on your priorities:
✅ Choose Squarespace if you want eye-catching design, strong blogging tools and mobile-friendly functionality.
✅ Choose Wix if you need more customization, integrations and flexible pricing options.
If you’re ready to optimize your website and digital marketing strategy, talk to us at Zoe Marketing & Communications. We’ll help you build a strong, strategic web presence.
Still exploring? Learn more with these essential reads:
