As a business owner, you have clear growth goals: getting your name out there, attracting prospects and increasing revenue. But how does marketing fit in?
At Zoe Marketing & Communications, we hear this all the time. Many business owners aren’t sure if marketing will move the needle. Some have tried DIY efforts with patchy results. That’s frustrating.
Marketing should directly connect to your business goals. At Zoe, we’ve helped businesses shape their message and drive results since 2020. Discover the basics of how marketing helps you grow.
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4 ways marketing helps you meet your business goals
Marketing can help your business build brand awareness, get better leads, keep customers engaged and, of course, boost revenue.
1. Marketing builds brand awareness
McDonald’s and Burger King are household names. That’s a big example of brand awareness — people recognizing your brand before they need it.
Marketing gets you there by meeting potential customers where they are, from their phones and laptops to streaming services and social media.
But standing out is tough when Americans see 4,000-10,000 ads daily. Digital marketing keeps you visible with:
- Retargeting ads
- Follow potential customers after they visit your site
- Keep your brand in front of them for weeks or months
- Organic content
- Blogs and videos answer common questions
- Positions you as an expert, attracting customers
- Posting consistently builds long-term recognition.
- Boosted posts and ad campaigns expand visibility.
2. Marketing can attract better-quality leads
Ever spent time on a lead that went nowhere? Marketing helps attract qualified leads — people actually interested in what you offer.
Two effective methods include:
- Free value-added content
- Downloadable checklists, webinars or free guides
- Gets potential customers to share their emails
- Serve ads based on email activity or past interactions.
- Keep your brand in front of engaged prospects.
The goal? Less time convincing, more time converting.
3. Marketing keeps customers engaged
Acquiring a new customer costs more than keeping one. Marketing helps minimize churn and keep customers coming back, especially when using email. Here’s how:
- Give them more of what they love
- If you’re a med spa with Botox clients, for instance, introduce them to related services.
- Offer exclusive deals or educational content.
- Keep them in the loop
- Announce new products or services to existing clients first.
- Pair email updates with exclusive discounts.
- A note of caution: Be strategic with email
- Too many can push clients away.
- Send updates at a reasonable pace to keep engagement high.
4. Marketing increases revenue
When you build brand awareness, attract better leads and nurture customers, revenue follows.
Investing in marketing is crucial. According to the Small Business Administration, businesses should allocate:
- 7-8% of revenue for small businesses
- 10-12% for mid-sized companies
Across industries, the average is around 9.5%.
At first, spending on marketing may feel risky. But setting clear tracking metrics ensures you’re investing, not wasting.
Next marketing steps to start reaching your business goals
Marketing drives results when aligned with business goals. Here, we touched on how it can build brand awareness, attract leads, retain customers and build your bottom line.
Marketing is an investment, and the right strategy makes all the difference. Whether DIY or agency-led, it should be measurable and goal-driven.
Need expert guidance? Talk to us at Zoe Marketing & Communications. We’ll help craft a clear plan that meets your goals.
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