Use Digital Marketing to Drive Visibility, Clicks and Leads

No. A team of professional writers and designers is ready to collaborate with you to create impactful messages. If you do have your own creative team, that’s great. We may suggest some tweaks based on best practices or, long term, how your campaign performs.

By design, your ads show up on websites or apps that the audience you selected visits. However, rest assured this doesn’t include any questionable platforms, like those with adult or cannabis content, for instance. In fact, your campaign is targeted to a highly filtered list of the top 5,000 most visited websites, which is frequently updated.

Only people who have “opted-in” to receive them. That means they agreed to receive emails from other relevant parties when they took some sort of action online (e.g., filled out a survey, entered a contest, signed up for an event, etc.). They are thoroughly vetted and can opt-out at any time.

As little as 2-3 business days and up to several weeks. It depends on how much content you need to be created — and how quickly you’re able to respond to and approve plans and designs. Sometimes the process takes more time to ensure everyone’s aligned and on board.

Give it at least a month to start to see results. Remember, you’re asking people to click an ad (or a link in an email), go to a landing page and fill out a form. They typically don’t do that all at once. Luckily, our campaigns are designed to keep you “top of mind” during all stages of the buyer's journey, so your prospects think of you when they are ready to act.

At Zoe, our costs are on a plan basis. All three plans can include email marketing and programmatic; SEM is included in the Pro plan only. We don’t sell these services a la carte, since we offer holistic plans that will better meet your business goals.

That said, we do weave rates into our plan costs. Programmatic runs $15/1,000 impressions for up to 200K impressions ($12 for 200K+). Email marketing runs $1,650-$3,900/50K send. And SEM is $500-$10,000+/month.