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Download Your Guide to Marketing With Zoe
From the first steps and your role in success to specific services, pricing and success stories, learn all about partnering with Zoe.
July 4th, 2024 | 3 min. read
By Kim Kovelle
Chicago Parent has been a cornerstone for Chicago-area families since 1984, providing resources and guidance on fun and serious topics. It’s also helped parents discover Windy City businesses that can support them, too.
Who are these parents, though, who are going to ChicagoParent.com, getting our emails and visiting our social media channels? If you’re exploring opportunities to reach families in Chicago, getting to know Chicago Parent’s audience dynamics is a sound starting place.
You’ll find a solid overview here thanks to Katina Beniaris, Chicago Parent’s audience development manager. It’s also personal for Beniaris, who’s been with Chicago Parent — sister company to Zoe Marketing & Communications — since 2017.
“In the ’90s, my mom used Chicago Parent to help find the best things to do in the area for my sister and me,” she shares. “I love how timeless it is and how it's still helping parents today.”
In this blog, we’ll share:
From the first steps and your role in success to specific services, pricing and success stories, learn all about partnering with Zoe.
Discover the types of caregivers that Chicago Parent connects you to in 2024, including what matters most to them. And, from there, start considering your next marketing steps.
Across all channels, Chicago Parent’s audience is mostly female (90%) within the age range of 25-54 (83%), with 94% college-educated and 63% homeowners. This data is critical and guides how we create content to help them.
Most Chicago Parent readers have kids ages 2-10, as our 2024 survey found. In more detail:
Chicago Parent’s core audience lives in both the city of Chicago and its Chicago suburbs.
Parents are busy and need key details fast. Chicago Parent’s content, delivered on four key platforms, is designed to help them quickly. In total, it reaches an audience of more than 609K each month through its:
Caring about parents’ and caregivers’ top wants guides the work Chicago Parent does, Beniaris says. And their desire for things to do and school support have been major themes.
“As a lifelong Chicagoan, I love spotlighting neighborhoods and suburbs — from big-city attractions to mom-and-pop indoor play spaces,” she says.
“Our team works hard to provide useful and digestible information, whether it’s things to do with kids on a rainy day or the latest on new education laws in Illinois.”
Chicago Parent’s recent 2024 survey highlights these top-ranking interests:
Given the high demand for activities and education support, Chicago Parent is increasing its local event and school coverage with videos and reels showcasing top choices and insights.
Listening carefully to readers’ feelings also shapes our approach — and illustrates the trust people have in Chicago. Here are some comments that show that connection:
This feedback underscores why Chicago Parent matters to people in the region, as well as its important place in their lives (in some cases, over the course of generations).
Chicago Parent helps family-geared businesses support parents and caregivers all over Chicagoland. You’ve now gained a holistic picture of this engaged audience; specifically, who they are, what they prioritize, and how they feel about Chicago Parent.
If you’re looking to reach the Chicago Parent audience, talk to us. We can help you tailor a marketing plan that resonates with digital marketing, social media, emails and more. And to discover more about how marketing works with Chicago Parent and sister company Zoe, read:
From the first steps and your role in success to specific services, pricing and success stories, learn all about partnering with Zoe.
As Zoe Marketing & Communications’ content manager, Kim Kovelle brings over 20 years of writing and editing experience in metro Detroit. She has strong roots in community journalism and a knack for making complicated topics make more sense.