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Build Trust With Future Clients With Content Marketing

Help your prospects build their confidence and loyalty — vs. hyping your company. Clear, consistent content does exactly this. Long-term, it creates quality business for you.

Claire Video PReview
Content Marketing
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Become a Thought Leader in Your Field

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Elevate Your Search Engine Ranking
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Nurture Strong Customer Loyalty
The Problem

You’re a Leader in Your Industry, But Prospects May Not See You That Way

Quality content marketing helps foster meaningful connections with future customers. But for busy businesses, it’s a tall order. There’s the time crunch, not knowing what to write about and, on top of all that, the need to write consistently so Google notices. If you don’t, your competitors might swoop in to fill the need instead, costing you customers.

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Content marketing is time-consuming

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Competitors might fill the need instead

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Business is lost long-term

Content Problems
The Value

Set Yourself Apart With Impactful Content that Wins Customers

Content marketing wins people’s trust vs. “selling” them. Tactics including blogging, webpage writing and even sponsored content position you as a knowledgeable expert. High-quality copywriting that answers people’s questions clearly and honestly earns more prospects. And when the time comes for them to buy, they’re more likely to turn to your company.

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Connect With Your Ideal Customers

Publish content that directly addresses people’s needs. Earn their trust by focusing on the answers they want and not on yourself.
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Show Up Higher in Google Searches

Write content with expertise and authority backed by experience. Google considers it more trustworthy, and you’ll appear higher in results.
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Create a Pipeline of New Customers

Over time, as people find and trust your content, they’ll turn into dedicated customers. Consistency and quality are the keys to success.
The Solutions

Use Content Marketing to Establish Your Expertise

Your in-house talent is consulted to craft authentic, impactful content for your website. Or leverage veteran media partners in Chicagoland and metro Detroit.

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Blogging for Your Website

Expert copywriters work with your team to craft blogs that speak to your skill in your company’s voice — all in an approachable, customer-first style.
SEO Solutions

Landing Pages + Web Page Content

We create targeted copy with a clear message that’s optimized for Google searches and, when appropriate, conversions to your site.
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Pillar Pages

We’ll help you build a concentrated collection of blogs optimized for high-stakes keywords, generating more Google traffic and trust.
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Sponsored Content Partnerships

For clients in metro Detroit and Chicagoland, we can create blogs to promote to the hyper-engaged parent audiences of Metro Parent and Chicago Parent.
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Free Guide

Is Sponsored Content the Right Fit For You?

Creating content with a trusted media partner can boost your brand, elevate your role as a thought leader and reach more prospects — especially when you share a common audience. In this guide, discover the top 6 benefits, costs and how to come up with compelling topics. Most of all, get a better sense if sponsored content is indeed right for you.
Get Started

Launch Your Content Marketing in 3 Simple Steps

Successful content marketing requires intense planning, scheduling and interviewing. Launching your strategy involves three main steps.

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Talk With Your Content Specialist

Share more about your expertise and how you can help future customers. Get a sense if this strategy is right for your business.
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Consult With a Writer + Supply Experts

A pro writer helps fine-tune your topics and interview your experts. They’ll write and edit articles, subject to your final approval.
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Start Building Authority + Trust

With time and consistency, Google will start to recognize your brand as a trustworthy source and send people to your site.
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Frequently Asked Questions About Content Marketing

Content marketing has many creation layers and takes time to work. Have some concerns? Get straight answers to some standard questions.

How long, exactly, does it take content marketing to work?

How many articles should I publish — and how long should they be?

It seems like a lot of work. What’s the catch?

Can’t I just talk about my business in just one article?

What if I can’t figure out a good “expert” to interview?

How much does content marketing cost?

The Bottom Line

Build Lasting Connection and Loyalty With Content Marketing

Content marketing puts your prospects first. A steady stream of helpful articles that answers their questions — without making it about you — elevates their trust in your brand. Consistent, quality information also gives a crucial lift in Google rankings, helping people find you. With time and persistence, it boosts your status and your sales.

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