A marketing agency’s job is to make your brand seen, trusted and successful. But as their client, you also play a role in that success.
At Zoe Marketing & Communications, we’ve helped businesses grow since 2020. We’ve found that thriving partnerships require nine key responsibilities on your end.
These will likely apply whether you work with us or another agency.
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1. A collaborative mindset
Marketing works best when there’s teamwork between your agency and internal team.
Be open to new, innovative ideas — even ones outside your comfort zone. What worked before may not work today, and evolving can lead to breakthrough results.
2. Trust in your agency’s expertise
You hired an agency for their marketing knowledge — trust their guidance. Ask questions, get clarity, but also stay open to feedback and fresh approaches.
3. Clear communication
Clearly define your business goals, target audience and brand values. At Zoe, we start with a client needs assessment (CNA) — a conversation to understand your history and future goals.
Ongoing, direct communication is key to staying aligned.
4. Your passion and brand voice
You know your business best. Share brand guidelines, past marketing efforts and key insights.
Work with your agency to develop a strong, consistent brand voice that reflects both your history and future vision.
Bring ideas. What has worked for you? What hasn’t? What have you learned?
5. Access to essential resources
Give your agency the tools they need, including:
- Brand guidelines, product/service details and customer insights
- Read-only access to Google Analytics, Google Tag Manager, etc.
- Experts for interviews (blogs, social, content creation)
The more context and data you provide, the better your agency can tailor strategies to your goals.
6. Responsiveness
Agencies work on timelines — your timely approvals, feedback and information keep campaigns moving. Delays on your end can slow results.
7. Commitment to a long-term partnership
Marketing isn’t instant. Campaigns take time to gain traction, and ongoing adjustments improve performance. At Zoe, we act as an extension of your team — not a one-off service.
Be prepared for at least six months of commitment (the minimum for Zoe plans), and understand that true results take longer.
8. Realistic, measurable goals
Set SMART goals — specific, measurable, achievable, relevant and time-bound. Whether focused on sales, leads or web traffic, clear benchmarks help track success.
9. A realistic budget
Be upfront about your budget constraints and priorities. Small- to mid-sized businesses typically invest 7%-15% of gross revenue in marketing. A realistic, long-term budget maximizes ROI and ensures strategic success.
Next steps in deciding if Zoe Marketing is right for you
A great agency relationship requires collaboration, trust, communication and commitment — plus realistic expectations and investment.
Is Zoe Marketing & Communications the right fit? Talk to us. We’ll walk you through our approach so you can decide.
Need a little more information first? Read on to find out:
Kim Kovelle
As Zoe Marketing & Communications’ content manager, Kim Kovelle brings over 20 years of writing and editing experience in metro Detroit. She has strong roots in community journalism and a knack for making complicated topics make more sense.
