9 Things to Expect in a Partnership With Zoe Marketing

Deciding to commit to a marketing agency is a big step and investment. That’s why it’s crucial to know what to expect before you sign on.

At Zoe Marketing & Communications, we’ve supported small- to mid-sized businesses since 2020. We view marketing as a partnership built on innovation and dedication.

Here’s what that means in practice — so you can decide if Zoe is the right fit for you.

9 key things to expect with Zoe Marketing & Communications

1. Strategic planning

Zoe is a planning agency, not just a buying agency. We don’t just purchase ad space — we craft comprehensive marketing strategies based on your goals, audience and competition.

We tailor your plan using:

• Market research
• Audience analysis
• Media planning

This ensures your marketing dollars are spent for maximum impact.

2. Straightforward pricing

Zoe offers transparent pricing, with three plans starting at $3,000, $4,500 and $6,000 per month. A six-month commitment is required, and costs vary based on goals and needs.

3. The creative process

Marketing should feel authentic. We work with you to amplify your brand’s voice, incorporating your insights while providing expert creative guidance.

Expect collaboration — and constructive feedback — to ensure the best results.

4. Quality content

From blogs to emails, content is key to building trust. Zoe’s team has quality journalism experience, ensuring your messaging is engaging and credible.

We apply content best practices to showcase your brand’s expertise and personality.

5. Ongoing commitment

Multichannel marketing takes time. That’s why Zoe requires a six-month minimum to allow:

• Onboarding and campaign setup
• 3-6 months to build traction
• Time to optimize and refine campaigns
• Data gathering to assess and adjust

Momentum matters. In marketing, six months is just the start.

6. Goal alignment

Success is measured by clear, trackable goals. During your client needs assessment, we define key metrics like:

• Leads per month
• Revenue growth
• Website traffic
• Form fills or appointments

We use read-only GA4 (Google Analytics) access to track and share performance data transparently.

7. Collaboration

Expect ongoing touchpoints, including:

• Bi-monthly reporting meetings to review performance
• Weekly strategy meetings to refine tactics

Your Zoe team includes a marketing analyst, senior strategist, content editor, client success strategist, sales director and creative support — all dedicated to your success.

8. Training

Understanding your marketing efforts empowers better decision-making. Zoe provides:

• Educational articles
• Tailored video guides
• Real-time meetings

We help you navigate analytics, ad performance and best practices to keep goals aligned.

9. Clear ROI (return on investment)

From your first proposal to ongoing strategy meetings, we track how your marketing investment drives results. You’ll know exactly how much it costs to gain a new client or customer.

Next steps in choosing the right agency

Finding the right marketing partner is key. With Zoe, you get strategic planning, clear pricing, quality content, collaboration and measurable results.

Could we be the right fit? Talk to us. We’ll discuss your goals and craft a tailored marketing plan — so you can decide with confidence.

Still doing your research? Read more about:

• Why Zoe Marketing may not be the right fit
• Client responsibilities in marketing success with Zoe
• Are Zoe’s marketing philosophies a match for you?