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Download Your Guide to Marketing With Zoe
From the first steps and your role in success to specific services, pricing and success stories, learn all about partnering with Zoe.
January 25th, 2024 | 2 min. read
By Kim Kovelle
Is my website engagement growing? Where’s my traffic coming from? What about bounce rates?
These are just a few questions Google Analytics 4 (GA4) can answer. But unless you’re an expert, deciphering GA4’s data can be overwhelming. We understand! At Zoe Marketing & Communications, about 95% of our new clients have GA4 set up — but just the basics.
If you work with a marketing agency, granting them “view” or read-only access can unlock key insights without compromising control.
Here’s why it’s worth granting read-only GA4 access, the data it provides, and how to do it in six simple steps.
From the first steps and your role in success to specific services, pricing and success stories, learn all about partnering with Zoe.
“View” access lets your agency view data but not alter settings. This preserves your data integrity and ensures conversions remain accurate.
Your agency can analyze website performance, traffic sources and user behavior — getting a fuller picture and making data-driven recommendations. Otherwise, they’re limited to views, clicks and time spent on page.
GA4 requires specialized expertise to interpret and apply insights effectively. With access, your agency can:
With “view” access, your agency can review (and improve) these critical metrics:
Your agency can analyze:
GA4 reveals:
Your agency can evaluate:
GA4 tracks:
Before you start, confirm the email address your agency rep will use. They may have a general team account (e.g., [webteam] @ [agency].com). Then, follow these steps:
✅ Done! Your agency now has read-only GA4 access.
Your GA4 data is valuable, so stay proactive.
GA4 can be complex, but with “view” access, your agency can unlock deeper insights while keeping your data secure.
Want expert GA4 support? Talk to us at Zoe Marketing & Communications. We’ll help optimize your data and create a winning strategy.
Exploring analytics on your own? Check out these resources:
From the first steps and your role in success to specific services, pricing and success stories, learn all about partnering with Zoe.
As Zoe Marketing & Communications’ content manager, Kim Kovelle brings over 20 years of writing and editing experience in metro Detroit. She has strong roots in community journalism and a knack for making complicated topics make more sense.