6 Reasons Zoe Marketing May Be a Bad Fit for Your Business

Are you happy with your marketing agency? Do you want to be? In at least one industry, 22% of businesses were “very happy” with their agency, while 78% saw “room for improvement.”

Marketing is a big investment, and fit matters. While there’s no guarantee, knowing key factors upfront helps.

At Zoe Marketing & Communications, we’ve helped businesses navigate these decisions since 2020. But we’re not for everyone. Here’s how to tell if Zoe isn’t the right agency for you.

6 top ways Zoe might be the wrong marketing agency for you

1. You want to ‘set and forget’ your marketing

Marketing is a collaboration. Success starts with:

• Clear goals and audience understanding
• Realistic expectations for timeframes
• Ongoing adjustments based on data

Zoe educates businesses at every step. Without this, frustration can build up — and marketing “feels” like it’s not working. If you want a hands-off approach, Zoe won’t be a good fit.

2. You’re looking for a la carte services

Maybe you want SEM, SEO, blogging or social media ads. One tactic may work well — but testing is key, and “just one” often isn’t enough.

Zoe takes a holistic approach, blending services for results. We’re not a match if you want an “à la carte” order of one or two tactics.

3. You don’t have a marketing budget

Marketing budgets get stretched — or worse, cut — especially in tough times. But marketing is foundational, not a faucet to turn on and off.

Consistent investment is key. That’s why Zoe’s pricing plans have monthly minimums. If those don’t align with your budget, we won’t be the right fit.

4. You have a large corporation or a startup

Marketing needs differ by company size:

• Large corporations need broad, complex strategies.
• Startups often require heavy brand development and have shifting budgets.

Zoe specializes in established small- to mid-sized businesses—especially locally focused ones. If you’re a large national brand or a startup, we likely won’t be the best fit.

5. You can’t commit to at least six months

Good marketing takes time. Key factors:

• Onboarding and setup take weeks
• Campaigns need months to build traction
• Brand awareness requires repeated exposure
• Optimization happens over time
• Data tracking improves results long-term

The best-performing campaigns start at six months. If that’s not realistic, Zoe isn’t your match.

6. You don’t see content as long-term marketing

Blogs, sponsored articles, web pages, emails — content fuels engagement, authority and customer trust.

Zoe has deep content roots, and two of our three plans include content marketing. If content isn’t part of your long-term vision, we might work in the short term but won’t be a fit long-term.

Next steps to finding the right agency

Choosing a marketing agency can feel overwhelming — especially if past agencies didn’t align with you.

Now that you know six reasons Zoe might not be the right fit, it’s time to take the next step.

Think we could work well together? Talk to us. Zoe’s experts can help determine if we’re the right path for your goals.

Not so sure? Learn more about:

• Why full-funnel marketing is important for growth
• The disadvantages of using marketing agencies