Kim Kovelle
As Zoe Marketing & Communications’ content manager, Kim Kovelle brings over 20 years of writing and editing experience in metro Detroit. She has strong roots in community journalism and a knack for making complicated topics make more sense.
Digital Marketing / Localization
Localization Statistics: How Local Marketing Ups Engagement
February 6th, 2024|3 min read
Digital Marketing / Email Marketing / Social Media / Magazine Marketing / Camps / Localization
The Value and Reach of Chicago Parent’s Camp Audience
February 1st, 2024|4 min read
Digital Marketing / Email Marketing / Social Media / Magazine Marketing / Camps / Localization
What’s the Value of Metro Parent’s Camp Audience in Michigan?
January 30th, 2024|4 min read
Digital Marketing / Reporting and Metrics
Giving Read-Only GA4 Access to Agencies: Benefits and How-To
January 25th, 2024|3 min read
Digital Marketing / Cost / SEM
How Much Does Search Engine Marketing (SEM) Cost — and Why?
January 23rd, 2024|3 min read
Content Marketing / Digital Marketing / Social Media / Cost / Programmatic / SEM
Chicago Private School Marketing Costs With Zoe Marketing
January 18th, 2024|3 min read
Digital Marketing / Email Marketing / SEO / Social Media / Magazine Marketing / Best of / Camps / Programmatic / SEM
Marketing a Summer Camp in Metro Detroit: 7 Best Tactics for 2024
January 11th, 2024|4 min read
Content Marketing / Digital Marketing / Email Marketing / SEO / Creative Services / Magazine Marketing / Comparison / Streaming / Programmatic / SEM
Comparing Zoe Marketing and Chicago Parent (Infographics)
January 11th, 2024|3 min read
Content Marketing / Digital Marketing / Email Marketing / SEO / Social Media / Creative Services / Magazine Marketing / Comparison / Streaming / SEM / Short-Form Video
A Visual Comparison of Zoe Marketing vs. Metro Parent
January 9th, 2024|3 min read
Content Marketing / Digital Marketing / SEO / Social Media / Best of / Localization / Google Business Profile / Short-Form Video / AI
Checklist: Top 3 Marketing Goals for 2024 — Plus One Bonus
January 4th, 2024|4 min read
Digital Marketing / Email Marketing / SEO / Magazine Marketing / Cost / Camps / Programmatic / SEM
How Chicago Parent’s 2024 Campaign Promotes Chicago Summer Camps
December 19th, 2023|4 min read
Digital Marketing / Email Marketing / SEO / Social Media / Magazine Marketing / Camps / Programmatic / SEM
How Metro Parent’s 2024 Campaign Promotes Summer Camps in Michigan
December 14th, 2023|4 min read
Content Marketing / Digital Marketing / Email Marketing / SEO / Magazine Marketing / Best of / Camps / Programmatic / SEM
7 Top Summer Camp Marketing Strategies for Chicago in 2024
December 12th, 2023|4 min read
Content Marketing / Digital Marketing / Email Marketing / SEO / Social Media / Magazine Marketing / Camps / SEM
7 Key Summer Camp Marketing Tactics to Boost Registrations
December 5th, 2023|5 min read
Digital Marketing / Best of / SEM
3 Best Practices for Avoiding SEM Ad Fatigue With Examples
November 30th, 2023|6 min read
SEO / Best of / Mobile Optimization / Voice Search
10 Top Local SEO Strategies for Businesses
November 16th, 2023|4 min read
Content Marketing / Digital Marketing / Email Marketing / Social Media / Cost
Why the Cost of Marketing Varies So Much: 5 Straight Answers
November 9th, 2023|3 min read