January 11th, 2024 | 2 min. read
By Kim Kovelle
Find out exactly how marketing with Zoe Marketing & Communications works in a free guide.
Zoe Marketing & Communications and Chicago Parent are sister companies, but they serve different purposes.
If you’re marketing with Chicago Parent, you may eventually outgrow its offerings — or if you’re new to Zoe, you might benefit from our regional media partner.
This blog shows how they differ, from their audiences and services to their goals and how they complement each other.
Download Your Guide to Marketing With Zoe
From the first steps and your role in success to specific services, pricing and success stories, learn all about partnering with Zoe.
5 key differences between Zoe Marketing and Chicago Parent
1. The companies
- Chicago Parent is a regional parenting media company serving Chicagoland families since 1984. It provides parenting advice, event listings and local business recommendations through a website, social media and a digital magazine.
- Zoe Marketing & Communications launched in 2020, expanding beyond Chicago Parent to offer full-scale digital marketing services across industries nationwide.
2. The approach
- Chicago Parent is hyperlocal, engaging Chicago-area parents through trusted content. Its marketing solutions help businesses connect with families specifically in this region.
- Zoe Marketing & Communications takes a broader, strategy-driven approach, working with businesses of all types to grow their digital presence and reach a wider audience.
3. The services
Chicago Parent provides targeted family marketing through:
- Digital magazine ads
- Sponsored content
- Email marketing
- Social media promotions
- Digital ads
- Creative services
- Gamification (sweepstakes/giveaways)
Zoe Marketing & Communications offers advanced digital marketing solutions, including:
- SEO + SEM (Google Ads, PPC)
- OTT (streaming ads)
- Programmatic + geotargeted ads
- Web design + development
- Content marketing
- Video production
- Reputation management
4. The clients
Chicago Parent clients are local, family-focused businesses such as:
- Schools + tutoring centers
- Pediatric healthcare + autism therapy
- Camps + attractions
- Nonprofits
Zoe Marketing & Communications serves a wider range of industries, including:
- Home improvement
- Legal + financial services
- Real estate + e-commerce
- Restaurants + medspas
5. The goals
- Chicago Parent builds community engagement and trust, using its established presence to connect businesses with local parents.
- Zoe Marketing & Communications focuses on business growth through strategic, data-driven marketing, helping clients expand their reach and outperform competitors.
How they complement each other
While Chicago Parent specializes in local, family-focused advertising, Zoe provides scalable marketing solutions that work for any industry. Businesses that start with Chicago Parent often transition to Zoe when they need a broader reach or more advanced strategies.
Next steps for choosing the right marketing fit
If your goal is to reach local parents in Chicago, Chicago Parent is the best fit. If you need broader digital marketing with advanced tactics, Zoe is the right choice.
Want to explore your options? Talk to us. With decades of marketing experience, we can help you determine the best strategy for your business.
Download Your Guide to Marketing With Zoe
From the first steps and your role in success to specific services, pricing and success stories, learn all about partnering with Zoe.
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