January 30th, 2024 | 2 min. read
By Kim Kovelle
Ready to reach more customers? These marketing services help.
If you run a camp in metro Detroit, you need parents to find you online. Many marketing options exist, from DetroitKidsGuide.com to Metro Parent.
But are you reaching the right audience?
Your marketing partner should answer that quickly and clearly. That’s the goal of this blog.
Zoe Marketing & Communications’ sister company, Metro Parent, reaches 88,000-133,000 quality metro Detroit prospects — mostly moms — during peak camp-planning months.
Here, find out what this campaign costs, your reach, and what types of parents will see you.
Ready to Reach More Customers?
Connect with your best prospects — and drive more conversions — with a custom mix of digital ads, content, email, streaming ads, SEO, creative services and more.
How much Metro Parent’s camp marketing cost
Metro Parent’s 2024 camps marketing campaign has three tiers:
- Premium Camp Presence Package ($4,995): Maximum exposure with magazine ads, email, social media features and premium map placement.
- Local Camp Visibility Package ($2,995): Strong local presence with magazine ads, email and social media promotion.
- Local Camp Presence Package ($995): Essential visibility with magazine listings and a basic online presence.
How many parents you’ll reach
Reach depends on the package:
- Premium Camp Presence Package: 133,000 parents
- 40,000 – March/April Metro Parent magazine
- 40,000 – May/June Metro Parent magazine
- 30,000 – Facebook/Instagram Reel
- 8,000 – Targeted email roundup
- 5,000 – Camp Guide webpage (minimum)
- 5,000 – Partnership Facebook post
- 5,000 – Premium interactive map inclusion
- Local Camp Visibility Package: 103,000 parents
- 40,000 – March/April Metro Parent magazine
- 40,000 – May/June Metro Parent magazine
- 8,000 – Targeted email roundup
- 5,000 – Camp Guide webpage (minimum)
- 5,000 – Partnership Facebook post
- 5,000 – Premium interactive map inclusion
- Local Camp Presence Package: 88,000 parents
- 40,000 – March/April Metro Parent magazine
- 40,000 – May/June Metro Parent magazine
- 5,000 – Camp Guide webpage (minimum)
- 3,000 – Basic interactive map inclusion
The types of parents that will see your camp
Metro Parent’s camps package reaches local parents — primarily moms — who make family decisions.
- Metro Parent’s core audience:
- 82% female
- 43% have a household income of $75,000+
- 52% have kids ages 6-15
- 58% visit MetroParent.com weekly
- 71% use digital searches to find camps
- Metro Parent’s extended audience (available in premium/mid-tier packages):
- Parents of kids ages 4-17
- $70,000+ household income
- Targeted by location and camp interest (STEAM, sports, arts, etc.)
Next steps for marketing your summer camp in metro Detroit
Is your summer camp reaching the right parents? A clear strategy ensures your marketing dollars work harder.
Metro Parent’s campaign puts your camp in front of 88,000-133,000 local parents actively searching for summer options.
Could this campaign help fill your camp? Talk to us. Zoe Marketing & Communications can help you determine if it’s the right fit.
Still weighing options?
Ready to Reach More Customers?
Connect with your best prospects — and drive more conversions — with a custom mix of digital ads, content, email, streaming ads, SEO, creative services and more.
