Checklist: Top 4 Marketing Goals for 2024

What’s on your 2024 marketing checklist? Are your goals aligned with key marketing trends like AI, video and localization?

More importantly, how can you realistically make progress while managing everything else?

At Zoe Marketing & Communications, we’re helping 300 businesses sharpen their marketing strategies this year.

You can do the same by tackling these four high-impact goals in manageable steps.

Ready to Reach More Customers?

Connect with your best prospects — and drive more conversions — with a custom mix of digital ads, content, email, streaming ads, SEO, creative services and more.

4 top marketing goals for a 2024

1. Personalize your marketing using AI

Customers expect marketing that feels tailored to them. AI-powered tools can help deliver that experience efficiently.

Step 1: Understand your audience

• Use surveys and customer data to segment audiences by behavior, demographics and interests.

Step 2: Choose AI tools that fit your needs

• Research AI-powered platforms for content creation, email segmentation or personalized recommendations.
• Ensure new tools integrate smoothly with your current systems.

Step 3: Personalize your messaging

• Use AI-powered CMS and email platforms to serve content based on browsing history.
• Test AI chatbots for customer support and product recommendations.

Step 4: Track and optimize

• Use AI-driven analytics to refine personalization strategies.

2. Embrace short-form video content

Quick, engaging videos (think YouTube Shorts, Reels and TikTok) are dominating social media. Leverage them for better visibility and engagement.

Step 1: Identify engaging topics

• Research trends and plan content that’s informative, entertaining or both.
• Highlight quick tips, product demos or behind-the-scenes glimpses.

Step 2: Keep it short and relatable

• Stick to 30- to 60-second videos that are dynamic yet digestible.
• Prioritize authenticity — people connect with real, unscripted moments.

Step 3: Use strong visuals

• Leverage design tools like Canva for engaging graphics and text overlays.
• Showcase real people — staff or customers — to build trust.

Step 4: Repurpose and analyze

• Adjust the same video for different platforms (e.g., Instagram Reels vs. YouTube Shorts).
• Track views, shares and engagement to refine future content.

3. Strengthen your local SEO strategy

Your prospects are Googling for services near them. Make sure they find you first.

Step 1: Optimize for local keywords

• Identify region-specific search terms using tools like Semrush or Moz Local.
• Naturally integrate them into blogs, web pages and social content.
• Be careful to avoid keyword overuse.

Step 2: Create location-based content

• Develop service pages tailored to your key markets.
• Address local trends, FAQs and community events.

Step 3: Build local credibility

• Engage in local forums and social groups to boost brand awareness.
• Encourage customers to leave Google reviews mentioning their location.

Step 4: Maintain business listings

• Keep your Google Business Profile and other directory listings updated.

4. Optimize content for Google’s evolving search algorithms

Google’s AI-driven search updates are reshaping rankings. Stay visible by refining your content strategy.

Step 1: Prioritize experience-driven content

• Google now weighs experience alongside expertise, authority and trust (EEAT).
• Feature real-world insights from experts, customer stories and case studies.

Step 2: Align content with search intent

• Answer audience questions directly and concisely.
• Use headers, bullet points and strong takeaways to improve readability.

Step 3: Adapt for mobile and voice search

• Optimize for conversational, long-tail keywords used in voice searches.
• Ensure your site is fast-loading and mobile-friendly.

Next steps for setting and achieving your 2024 goals

Focusing on AI-driven personalization, short-form videos, local SEO and evolving content strategies will keep you ahead this year.

Need help? Talk to us at Zoe Marketing & Communications. We’ll help you streamline your marketing efforts and make measurable progress in any year.

Want more insights? Start here:

• Key marketing trends and the risks of ignoring them
• Top local SEO strategies for businesses