Skip to main content

Kim Kovelle

As Zoe Marketing & Communications’ content manager, Kim Kovelle brings over 20 years of writing and editing experience in metro Detroit. She has strong roots in community journalism and a knack for making complicated topics make more sense.

Content Marketing / Digital Marketing / Email Marketing / Social Media / Cost

Why the Cost of Marketing Varies So Much: 5 Straight Answers

November 9th, 2023|3 min read

Digital Marketing / Problems

5 Big Problems With Short-Term Marketing Less Than 6 Months

October 26th, 2023|3 min read

Content Marketing / Digital Marketing / SEO / Social Media / Best of / Problems / Programmatic / SEM / Localization / Google Business Profile / Mobile Optimization / Voice Search / Short-Form Video / AI

6 Key 2024 Marketing Trends and the Risks of Ignoring Them

October 24th, 2023|7 min read

SEO / Problems

10 Top Common SEO Mistakes and Solutions

September 5th, 2023|7 min read

SEO

What is SEO in Digital Marketing?

August 29th, 2023|5 min read

Digital Marketing / Zoe Onboarding

What to Expect in a Client Needs Assessment (CNA) With Zoe Marketing

August 17th, 2023|5 min read

Digital Marketing / Zoe Onboarding

The 6-Step Onboarding Process for Digital Programmatic Ads With Zoe Marketing

August 10th, 2023|4 min read

Content Marketing / Zoe Onboarding

The 7-Step Content Marketing Onboarding Process for Zoe Marketing

August 8th, 2023|5 min read

Leads and Conversions / Content Marketing / Digital Marketing / Email Marketing / Magazine Marketing

The 2024 Education Essential Marketing Campaign in Metro Detroit and Chicago

August 1st, 2023|5 min read

Social Media / Best of

4 Top Free Social Media Marketing Templates for Detroit and Chicago Businesses

July 13th, 2023|4 min read

Email Marketing / Comparison

Enewsletters vs. Nurturing Emails: A Comparison of 2 Types of Email Marketing

July 11th, 2023|5 min read

Content Marketing / Digital Marketing / Problems

6 Reasons Zoe Marketing Agency May Be a Bad Fit for Your Business

July 6th, 2023|4 min read

Digital Marketing / Email Marketing / Social Media / Magazine Marketing / Problems

4 Essential Strategies for Marketing in Times of Crisis

July 4th, 2023|3 min read

Content Marketing / Digital Marketing / Email Marketing / Social Media / Creative Services

Essential AI Principles and Policies for Creating Marketing Content

June 29th, 2023|4 min read

Digital Marketing / Best of

4 Best Free Digital Marketing Learning Resources for Businesses

May 30th, 2023|3 min read

Digital Marketing / Email Marketing / Social Media / Best of

3 Top Free Digital Marketing Templates for Businesses

May 18th, 2023|4 min read

Content Marketing / Problems

5 Problems With Using Self-Promotion in Your Blogs (and Solutions)

May 15th, 2023|4 min read

Content Marketing / Comparison

Personal Story vs. Problem Solving: A Comparison of 2 Types of Blog Posts

May 12th, 2023|4 min read

Digital Marketing / Problems

Why Ad Clicks Don’t Match Sessions in Google Analytics

April 18th, 2023|2 min read

Leads and Conversions / Digital Marketing / Best of

Top Tactics for a Full-Funnel Marketing Strategy

April 13th, 2023|5 min read