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Kim Kovelle

As Zoe Marketing & Communications’ content manager, Kim Kovelle brings over 20 years of writing and editing experience in metro Detroit. She has strong roots in community journalism and a knack for making complicated topics make more sense.

Content Marketing / Digital Marketing / Email Marketing / SEO / Social Media / Magazine Marketing / Camps / SEM

7 Key Summer Camp Marketing Tactics to Boost Registrations

December 5th, 2023|2 min read

Digital Marketing / Best of / SEM

3 Best Practices for Avoiding SEM Ad Fatigue With Examples

November 30th, 2023|6 min read

Digital Marketing / Best of

5 SEM Ad Copy Best Practices for Text Ads With Examples

November 21st, 2023|2 min read

SEO / Best of / Mobile Optimization / Voice Search

10 Top Local SEO Strategies for Businesses

November 16th, 2023|2 min read

SEO / Problems

The 4 Biggest Problems With Keyword Overuse in SEO

November 14th, 2023|2 min read

Content Marketing / Digital Marketing / Email Marketing / Social Media / Cost

Why the Cost of Marketing Varies So Much: 5 Straight Answers

November 9th, 2023|3 min read

Digital Marketing / Problems

5 Big Problems With Short-Term Marketing Less Than 6 Months

October 26th, 2023|3 min read

Content Marketing / Digital Marketing / SEO / Social Media / Best of / Problems / Programmatic / SEM / Localization / Google Business Profile / Mobile Optimization / Voice Search / Short-Form Video / AI

6 Key 2024 Marketing Trends and the Risks of Ignoring Them

October 24th, 2023|3 min read

Content Marketing / Digital Marketing / Email Marketing / Best of

4 Top ABA Services Marketing Strategies in Chicago

September 14th, 2023|2 min read

Content Marketing / Digital Marketing / Email Marketing / Best of

4 Best Tactics for Autism Therapy Marketing in Metro Detroit

September 12th, 2023|2 min read

SEO / Problems

10 Top Common SEO Mistakes and Solutions

September 5th, 2023|2 min read

SEO

What is SEO in Digital Marketing?

August 29th, 2023|2 min read

Digital Marketing / Zoe Onboarding

How a Client Needs Assessment (CNA) With Zoe Marketing Works

August 17th, 2023|2 min read

Digital Marketing

Why You Should Conduct a Client Needs Analysis (CNA)

August 15th, 2023|2 min read

Digital Marketing / Zoe Onboarding

The 6-Step Onboarding Process for Digital Programmatic Ads With Zoe Marketing

August 10th, 2023|4 min read

Content Marketing / Zoe Onboarding

The 7-Step Content Marketing Onboarding Process for Zoe Marketing

August 8th, 2023|5 min read

Leads and Conversions / Content Marketing / Digital Marketing / Email Marketing / Magazine Marketing

The 2024 Education Essential Marketing Campaign in Metro Detroit and Chicago

August 1st, 2023|5 min read

Zoe Onboarding

5 Steps to Start Your Zoe Marketing Campaign

July 18th, 2023|2 min read

Social Media / Best of

4 Top Free Social Media Marketing Templates for Detroit and Chicago Businesses

July 13th, 2023|4 min read

Email Marketing / Comparison

Enewsletters vs. Nurturing Emails: A Comparison

July 11th, 2023|2 min read