Whether you read it in full or skim the infographics for details, you’ll see how Zoe Marketing differs from Metro Parent. And you can decide which — if either — might fit your marketing goals.
1. The different companies
To start, let’s define what each company is.
Metro Parent: A regional parenting media company in metro Detroit, located in southeast Michigan. Since 1986, it’s delivered helpful advice, local events and stories to parents and guardians. Today, it has a print magazine (bimonthly), website and social media.
Zoe Marketing & Communications: This marketing agency grew out of Metro Parent and fellow sister company, Chicago Parent, in 2020. It offers more expansive marketing services in metro Detroit, Chicagoland and nationwide.
2. The different styles and approaches
Metro Parent is all about the southeast Michigan region. It’s a community-focused media group that engages local moms and dads. Since it’s been around 35+ years, it’s well-established and well-trusted in the area. As a result, it draws family-oriented businesses, giving them specific marketing services that best reach its audience.
Zoe Marketing & Communications offers a full suite of advanced digital strategies at the national level. It serves a diverse clientele — not just family-geared businesses — and regularly adds new services and innovations to meet clients’ goals and needs.
3. The different services offered
Metro Parent offers eight marketing services that tap into its local audience. This includes both followers of the brand (which are 82% female) and extended regional reach. These services include:
Magazine ads in Metro Parent, a bimonthly publication (print + digital versions)
Businesses that market with Metro Parent want to reach the local family market —i.e., households with children and women/moms. These are small-to-mid-sized businesses. This can include (but isn’t limited to):
Companies that market with Zoe Marketing & Communications come from almost any industry. Again, these are small-to-mid-sized businesses. They include all of the Metro Parent clients listed above, plus:
Metro Parent focuses on building up your local connections and community trust. Its goal is to engage with local parents and make you more visible to them — using its trusted brand as the main vehicle.
Zoe Marketing & Communications focuses on sustainable business growth and broad market reach. It constantly works to improve your customers’ experience and help you gain an advantage over your competitors.
6. How they complement each other
Ultimately, these two companies have specific goals that can be quite different. However, they also have some overlap. In a nutshell:
Metro Parent offers:
Strong local community engagement
Targeted marketing for family-oriented businesses
Trusted regional presence
Print and enhanced website advertising
Zoe Marketing & Communications offers:
Advanced digital strategies
National reach and diverse clientele
Cutting-edge marketing technologies
Video and reputation management
Both companies offer:
Custom marketing solutions
Focus on client education and understanding
Commitment to effective and ethical marketing
Help for businesses seeking growth and enhanced visibility
An increase in quality leads
Next steps for marketing with Metro Parent, Zoe — or someone else
Depending on your location, goals and industry, Metro Parent or Zoe Marketing & Communications might better fit your marketing needs.
Ultimately, Metro Parent is geared at family-geared businesses in metro Detroit, while Zoe offers broader services to any business anywhere in the U.S.
Wondering if Metro Parent or Zoe could be the right choice? Talk to us. We’ll tap into our 35+ years of marketing to develop a plan that fits your needs — and you can decide if it works for you.
But first, do a little extra digging to either prepare or see if we might not be a match by reading these blogs:
As Zoe Marketing & Communications’ content manager, Kim Kovelle brings nearly 20 years of writing and editing experience in metro Detroit. She has strong roots in community journalism and a knack for making complicated topics make more sense.