Kim Kovelle
As Zoe Marketing & Communications’ content manager, Kim Kovelle brings over 20 years of writing and editing experience in metro Detroit. She has strong roots in community journalism and a knack for making complicated topics make more sense.
Digital Marketing / Comparison
Squarespace vs. Wix: Comparing 10 Key Features of These Simple Website Platforms
March 2nd, 2023|7 min read
Mailchimp vs. Constant Contact: Comparing 9 Key Features of These Email Marketing Services
February 23rd, 2023|8 min read
Leads and Conversions / Digital Marketing
The 10 Advantages and Disadvantages of Chatbots as a Website Marketing Tactic
February 21st, 2023|4 min read
8 Ways to Generate Fresh Content Ideas for Your Blog or Sponsored Content
February 16th, 2023|4 min read
Leads and Conversions / Digital Marketing / Best of
The 11 Best Features of a Good Website (+ 1 Bonus)
February 14th, 2023|6 min read
Leads and Conversions / Digital Marketing
5 Key Things You Should Do After Lead Generation
February 7th, 2023|6 min read
Leads and Conversions / Content Marketing / Digital Marketing / Email Marketing / SEO
6 Reasons Multichannel Marketing, or ‘Layering’ Tactics, is Important
January 17th, 2023|5 min read
Leads and Conversions / Email Marketing
What is Targeted Email Marketing and How Does It Work?
January 12th, 2023|6 min read
What are the Pitfalls of Only (or Mostly) Relying on Social Media Marketing?
January 10th, 2023|4 min read
Leads and Conversions / Digital Marketing
6 Different Types of Conversions in Digital Marketing
December 8th, 2022|2 min read
Leads and Conversions / Social Media
The Benefits of Social Media Ads and Differences Among 7 Key Platforms
November 29th, 2022|10 min read
Leads and Conversions / Digital Marketing
What Search Engine Marketing (SEM) is and How It Works
November 23rd, 2022|5 min read
Leads and Conversions / Digital Marketing / Email Marketing / Social Media / Best of
What are Top Digital Marketing Strategies for Museums?
November 3rd, 2022|4 min read
Digital Marketing / Creative Services
Design Specs for Targeted Digital Ads With Metro Parent and Chicago Parent
September 15th, 2022|5 min read
Leads and Conversions / Digital Marketing / Cost / Education
How Much Should I Spend on My School Marketing Budget?
August 8th, 2022|5 min read