How much does digital marketing cost with Zoe Marketing & Communications?
Let’s be super direct out the gate: Our three multichannel plans start at $4,000, $6,500 and $8,500 per month. Our minimum is six months. So, for a half year, that’s at least $24,000, $39,000 or $51,000. And in a year, the minimum is $48,000, $78,000 or $102,000.
Phew, you might be saying. That’s a lot of range. What’s typical, and what’s likely for me?
You want to know, and we want you to know. We wholly understand that marketing is a significant investment. It can feel unnerving not knowing the bottom line before you reach out.
So, in this blog, we’re putting it all out there. We’ll cover three critical cost topics:
Zoe Marketing & Communications offers three pricing plans and a fourth custom option for more complex marketing needs. Here’s a look at each one, including the six-month costs.
1. Essential Plan
This starting-out plan is tailored to newcomers to digital marketing. Essential starts at $4,000 per month, meaning it’s $24,000 for six months or $48,000 for one year.
It includes seven service possibilities. Plans typically include a combination of 2-3 of these services. More services, or more involved services, can increase the cost. The options include:
Branding and messaging
Search engine marketing (SEO)
Social media ads
Web analytics and reporting
Remember, you’ll get some, but not all, of these — especially at the starting cost. Your final cost could be higher.
2. Advanced Plan
If you’re looking to build your brand and audience further, this is the plan we recommend. Advanced starts at $6,500 monthly, so it’s $39,000 for six months and $78,000 for a year.
The possibilities could include some of the Essential plan services, plus it “unlocks” four more options:
Again, costs can rise when more services are layered, or you expand your reach and frequency. And, again, you’ll get a mix of services — not every possibility.
3. Pro Plan
Pro is the ideal option for businesses that want to maximize their reach and conversions. It starts at $8,500; from there, that’s $51,000 for six months and $102,000 for a year.
The possibilities can include some of the Essential and Advanced plan services, along with opening up three more opportunities:
Google Analytics goal management
Search engine marketing or SEM (aka pay-per-click, or PPC).
Yet again, your bottom line will vary based on the number of services and how detailed they get. And it won’t include every option.
4. Custom Plans
Finally, the Custom plan is tailored towards unique needs and challenges. This can encompass possible parts of the other plans but also unlocks four sophisticated options:
OTT (over-the-top) marketing
Web design and development
These rates vary, but they’ll exceed the Pro plan rates of $8,500 monthly, $51,000 biannually and $102,000 yearly.
What are my next steps to determining my costs with Zoe?
Committing to a marketing budget and plan is no small matter. And, when it comes to costs, it’s vital to know what’s going into your plan, your minimum time investment and, of course, your bottom line.
In this blog, you’ve learned that the minimum commitment with Zoe Marketing & Communications is six months. And, ultimately, our plans range from $4,000-$8,500 and higher.
Ready to explore if Zoe is the right fit for you? Talk to us. We’ll guide you through a client needs assessment to determine the right plan for you. And you can decide whether to move forward.
If you’re not there yet, discover more about what can influence your marketing budget, both generally and with Zoe specifically.
Michele Potts is sales director for Zoe Marketing & Communications. Constantly evolving during her 20+ years in the field, she values building trust and helping clients in various industries understand the basics of complex digital marketing.