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Typical Digital Marketing Costs for 6 Months With Zoe

February 23rd, 2024 | 2 min. read

By Kim Kovelle

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A business owner on his smartphone evaluating the costs of six months of digital marketing

How much does digital marketing cost with Zoe Marketing & Communications?

Let’s be upfront: Our multichannel plans start at $3,000, $4,500 and $6,000 per month. The minimum commitment is six months, meaning at least $18,000, $27,000 or $36,000 total.

That’s a wide range. What’s typical? What’s likely for your business?

Marketing is a major investment, and not knowing the costs upfront can be frustrating. In this blog, you’ll gain a clear picture of Zoe’s pricing and whether it fits your needs.

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From the first steps and your role in success to specific services, pricing and success stories, learn all about partnering with Zoe.

What’s the typical cost of marketing with Zoe?

ZOE - Average spend-min

Most Zoe clients start around $3,000 per month, meaning $18,000 for six months and $36,000 for a year.

Zoe specializes in helping small-to-mid-sized businesses build a strong marketing foundation. Our starter plan is designed for steady, sustainable growth.

To put it in perspective:

  • We tailor plans to your needs, so pricing depends on your goals.
  • Businesses typically invest 10% of their revenue into marketing. If you make $500,000 annually, that’s about $50,000.

2 key factors that influence marketing costs

Key Factors-min

Marketing budgets vary, but two core questions help determine your investment:

  1. What are your goals? Do you want to increase brand awareness, generate leads or drive conversions? Your strategy should align with these objectives.
  2. What is one customer worth? How much will a single customer spend with you in a year? This helps frame marketing as an investment, not just an expense.

Zoe helps refine these factors through a client needs assessment.

What do Zoe’s services and plans include?

Multichannel marketing — using more than one tactic — is key to growth. Zoe’s custom plans typically combine at least 2-3 services from these categories:


Core marketing services

Content MarketingContent marketing

Email MarketingEmail marketing and management

SEO-1Search engine optimization (SEO)

Reputation ManagementReputation management

GA ManagementGoogle Analytics management

Creative ServicesCreative services

Digital ad services

SEM-1Search engine marketing (SEM)

ProgrammaticProgrammatic targeted display ads

Location based ProgrammaticLocation-based targeted display ads

OTTOver-the-top (OTT) streaming ads

Social MediaSocial media ads

Advanced service options (added cost)

Web designWeb design and development

Video CreationVideo creation

Custom PublishingCustom publishing

Zoe’s 3 pricing plans

Each plan requires a six-month minimum and includes at least 2-3 services. Prices are starting points and may increase based on scope.

1. Essential Plan: $3,000/month ($18,000 for 6 months)

Essential plan-min

A foundational plan for businesses starting digital marketing or targeting a small audience.

  • Boosts visibility and brand awareness
  • Begins growing web traffic and leads

2. Advanced Plan: $4,500/month ($27,000 for 6 months)

Advanced Plan-min

Ideal for businesses expanding their marketing reach.

  • Increases targeted traffic and conversions
  • Builds a strong, recognizable brand presence

3. Pro Plan: $6,000/month ($36,000 for 6 months)

Pro Plan-min

Designed for businesses looking to maximize marketing and compete aggressively.

  • Expands brand reach and engagement
  • Leverages advanced data and strategy tools

Next steps for determining your marketing costs with Zoe

Marketing requires a clear investment, and knowing how much and what’s included is essential.

Zoe’s minimum commitment is six months, and most clients start at $18,000.

Ready to explore if Zoe is a fit? Talk to us. We’ll walk you through a client needs assessment and help you determine the right plan.

Still looking at options? Learn more about:

 

ZoeDigitalDownload-BuyersGuide-COVER
FREE GUIDE

Download Your Guide to Marketing With Zoe

From the first steps and your role in success to specific services, pricing and success stories, learn all about partnering with Zoe.

Kim Kovelle

As Zoe Marketing & Communications’ content manager, Kim Kovelle brings over 20 years of writing and editing experience in metro Detroit. She has strong roots in community journalism and a knack for making complicated topics make more sense.