How much does digital marketing cost with Zoe Marketing & Communications?
Let’s be super direct out the gate: Our three multichannel plans start at $4,000, $6,500 and $8,500 per month. Our minimum is six months. So, for a half year, that’s at least $24,000, $39,000 or $51,000. And in a year, the minimum is $48,000, $78,000 or $102,000.
Phew, you might be saying. That’s a lot of range. What’s typical, and what’s likely for me?
You want to know, and we want you to know. We wholly understand that marketing is a significant investment. It can feel unnerving not knowing the bottom line before you reach out.
So, in this blog, we’re putting it all out there. We’ll cover three critical cost topics:
When you’re done reading, you’ll feel grounded about what a Zoe marketing plan will cost. And you’ll feel empowered to take the next step — talking to us or doing more research.
What’s the usual cost of marketing with Zoe?
Before we get into the nuances of Zoe’s packages, let’s begin with the standard or “typical” rate.
Usually, most of our plans start around $4,000 per month ($24,000 for six months and $48,000 for a year). So, that’s on the lower end of the total spectrum.
Why’s that? Zoe Marketing & Communications works with small-to-mid-sized businesses. We specialize in getting brands into a healthy marketing routine. Our starter plan does just that.
To give a little more context:
- We work to create a plan based on your needs, and the pricing varies based on what goes into that plan and your ultimate goals.
- Businesses invest an average of 10% of their total revenue into marketing. So, if your company makes $500,000 annually, that’s about $50,000 for marketing.
2 key factors that influence marketing costs
There are a lot of variables when it comes to marketing and your bottom line. But it often comes down to two core questions that are critical to ask yourself (and answer):
- What are my marketing goals? Are you looking to increase visibility, drive leads or find customers, for example? The best strategy is based on these goals.
- What is the value of one customer? In other words, how much will they spend on your products or services in one year? This helps put your marketing goals and spend in perspective.
Zoe helps you refine these factors through a client needs assessment that we do with every new client.
What do Zoe’s plans include?
Zoe Marketing & Communications offers three pricing plans and a fourth custom option for more complex marketing needs. Here’s a look at each one, including the six-month costs.
1. Essential Plan
This starting-out plan is tailored to newcomers to digital marketing. Essential starts at $4,000 per month, meaning it’s $24,000 for six months or $48,000 for one year.
It includes seven service possibilities. Plans typically include a combination of 2-3 of these services. More services, or more involved services, can increase the cost. The options include:
- Branding and messaging
- Creative services
- Email marketing
- Programmatic ads
- Search engine marketing (SEO)
- Social media ads
- Web analytics and reporting
Remember, you’ll get some, but not all, of these — especially at the starting cost. Your final cost could be higher.
2. Advanced Plan
If you’re looking to build your brand and audience further, this is the plan we recommend. Advanced starts at $6,500 monthly, so it’s $39,000 for six months and $78,000 for a year.
The possibilities could include some of the Essential plan services, plus it “unlocks” four more options:
- Audience building
- Content marketing
- Conversions
- Reputation management
Again, costs can rise when more services are layered, or you expand your reach and frequency. And, again, you’ll get a mix of services — not every possibility.
3. Pro Plan
Pro is the ideal option for businesses that want to maximize their reach and conversions. It starts at $8,500; from there, that’s $51,000 for six months and $102,000 for a year.
The possibilities can include some of the Essential and Advanced plan services, along with opening up three more opportunities:
- Google Analytics goal management
- Lead generation
- Search engine marketing or SEM (aka pay-per-click, or PPC).
Yet again, your bottom line will vary based on the number of services and how detailed they get. And it won’t include every option.
4. Custom Plans
Finally, the Custom plan is tailored towards unique needs and challenges. This can encompass possible parts of the other plans but also unlocks four sophisticated options:
- Custom publishing
- OTT (over-the-top) marketing
- Web design and development
- Video creation
These rates vary, but they’ll exceed the Pro plan rates of $8,500 monthly, $51,000 biannually and $102,000 yearly.
What are my next steps to determining my costs with Zoe?
Committing to a marketing budget and plan is no small matter. And, when it comes to costs, it’s vital to know what’s going into your plan, your minimum time investment and, of course, your bottom line.
In this blog, you’ve learned that the minimum commitment with Zoe Marketing & Communications is six months. And, ultimately, our plans range from $4,000-$8,500 and higher.
Ready to explore if Zoe is the right fit for you? Talk to us. We’ll guide you through a client needs assessment to determine the right plan for you. And you can decide whether to move forward.
If you’re not there yet, discover more about what can influence your marketing budget, both generally and with Zoe specifically.
