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Typical Digital Marketing Costs for 6 Months With Zoe

February 23rd, 2024 | 4 min. read

By Michele Potts

A business owner on his smartphone evaluating the costs of six months of digital marketing

How much does digital marketing cost with Zoe Marketing & Communications?

Let’s be super direct out the gate: Our three multichannel plans start at $3,000, $4,500 and $6,000 per month. Our minimum is six months. So, for a half year, that’s at least $18,000, $27,000 or $36,000. And in a year, the minimum is $36,000, $54,000 or $72,000.

Phew, you might be saying. That’s a lot of range. What’s typical, and what’s likely for me?

You want to know, and we want you to know. We wholly understand that marketing is a significant investment. Not knowing the bottom line before you reach out can feel unnerving.

So, in this blog, we’re putting it all out there. We’ll cover three critical cost topics:

When you’re done reading, you’ll feel grounded about what a Zoe marketing plan will cost. And you’ll feel empowered to take the next steptalking to us or doing more research.

What’s the typical cost of marketing with Zoe?

Before we get into the nuances of Zoe’s packages, let’s begin with the standard or “typical” rate.

ZOE - Average spend-minUsually, most of our plans start around $3,000 per month ($18,000 for six months and $36,000 for a year). So, that’s on the lower end of the total spectrum.

Why’s that? Zoe Marketing & Communications works with small-to-mid-sized businesses. We specialize in getting brands into a healthy marketing routine. Our starter plan does just that.

To give a little more context:

  • We work to create a plan based on your needs, and the pricing varies based on what goes into that plan and your ultimate goals.
  • Businesses invest an average of 10% of their total revenue into marketing. So, if your company makes $500,000 annually, that’s about $50,000 for marketing.

Key Factors-min2 key factors that influence marketing costs

There are a lot of variables when it comes to marketing and your bottom line. But it often comes down to two core questions that are critical to ask yourself (and answer):

  1. What are my marketing goals? Are you looking to increase visibility, drive leads or find customers, for example? The best strategy is based on these goals.
  2. What is the value of one customer? In other words, how much will they spend on your products or services in one year? This helps put your marketing goals and spending in perspective.

Zoe helps you refine these factors through a client needs assessment that we do with every new client.

What do Zoe’s services and plans include?

Zoe Marketing & Communications has three pricing plans that typically include at least 2-3 services. Here’s a look at those services and plans, including the six-month (and annual) costs.

Zoe’s service possibilities

Multichannel marketing — which just means using more than one tactic — is essential to meeting your growth goals. Zoe’s custom plans typically include at least 2-3 of these services:

Core marketing services

Content MarketingContent marketing

Email MarketingEmail marketing and management

SEO-1Search engine optimization (SEO)

Reputation ManagementReputation management

GA ManagementGoogle Analytics management

Creative ServicesCreative services

Digital ad services

SEM-1Search engine marketing (SEM)

ProgrammaticProgrammatic targeted display ads

Location based ProgrammaticLocation-based targeted display ads

OTTOver-the-top (OTT) streaming ads

Social MediaSocial media ads

Advanced service options*

Web designWeb design and development

Video CreationVideo creation

Custom PublishingCustom publishing

*Note: These options are on the higher end of the cost spectrum; talk to us for details

Zoe’s 3 plan options

Zoe’s custom plans start with a minimum commitment of six months. Each boosts your digital visibility in various ways. These prices are starting points; your final cost hinges on your goals.

Essential plan-min1. Essential Plan

This entry plan builds an online presence and foundational marketing. Essential starts at $3,000 per month, meaning it’s $18,000 for six months or $36,000 for one year.

It offers steady growth for smaller target markets, and it helps you to:

  • Enhance visibility
  • Begin increasing web traffic, subscribers and reach
  • Start reaching new clients
  • Begin to create a brand presence

Again, plans typically include at least 2-3 service possibilities. More services, or more involved services, can increase your final cost.

Advanced Plan-min2. Advanced Plan

This mid-tier option is best for growing businesses wanting to increase their marketing and reach a wider audience. Advanced starts at $4,500 per month, so it’s $27,000 for six months and $54,000 for one year. Specifically, it’s designed to:

  • Drive more targeted traffic
  • Get more conversions
  • Engage with a growing customer base
  • Establish a strong, consistent online brand identity

Here again, your plan will include at least 2-3 service possibilities. Costs can rise with service additions or if you expand your reach and frequency.

Pro Plan-min3. Pro Plan

Finally, this option is ideal for companies with multiple marketing objectives and goals. They’re looking to expand and become an authority in their industry. Pro starts at $6,500 per month, which is $36,000 for six months and $72,000 for an entire year. Here, the goals are to:

  • Maximize branding, reach, engagement, web traffic and conversions
  • Leverage advanced marketing tools for data-driven decision-making
  • Increase share in competitive markets

Yet again, your final costs vary based on the number of services (at least 2-3) and how detailed they get.

What are my next steps to determining my costs with Zoe?

Committing to a marketing budget and plan is no small matter. When it comes to costs, it’s vital to know what goes into your plan, your time investment and your bottom line.

In this blog, you’ve learned that the minimum commitment with Zoe Marketing & Communications is six months, and the average client’s cost during that half year is $18,000.

Ready to explore if Zoe is the right fit for you? Talk to us. We’ll guide you through a client needs assessment to determine the right plan for you. And you can decide whether to move forward.

If you’re not there yet, discover more about what can influence your marketing budget, both generally and with Zoe specifically.

Michele Potts

Michele Potts is sales director for Zoe Marketing & Communications. Constantly evolving during her 20+ years in the field, she values building trust and helping clients in various industries understand the basics of complex digital marketing.