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November 7th, 2023 | 3 min. read
How much does digital marketing cost with Zoe Marketing & Communications?
Let’s be super direct out the gate: Our three multichannel plans start at $4,000, $6,500 and $8,500 per month. Our minimum is six months. So, for a half year, that’s at least $24,000, $39,000 or $51,000. And in a year, the minimum is $48,000, $78,000 or $102,000.
Phew, you might be saying. That’s a lot of range. What’s typical, and what’s likely for me?
You want to know, and we want you to know. We wholly understand that marketing is a significant investment. It can feel unnerving not knowing the bottom line before you reach out.
So, in this blog, we’re putting it all out there. We’ll cover three critical cost topics:
When you’re done reading, you’ll feel grounded about what a Zoe marketing plan will cost. And you’ll feel empowered to take the next step — talking to us or doing more research.
Before we get into the nuances of Zoe’s packages, let’s begin with the standard or “typical” rate.
Usually, most of our plans start around $4,000 per month ($24,000 for six months and $48,000 for a year). So, that’s on the lower end of the total spectrum.
Why’s that? Zoe Marketing & Communications works with small-to-mid-sized businesses. We specialize in getting brands into a healthy marketing routine. Our starter plan does just that.
To give a little more context:
There are a lot of variables when it comes to marketing and your bottom line. But it often comes down to two core questions that are critical to ask yourself (and answer):
Zoe helps you refine these factors through a client needs assessment that we do with every new client.
Zoe Marketing & Communications offers three pricing plans and a fourth custom option for more complex marketing needs. Here’s a look at each one, including the six-month costs.
This starting-out plan is tailored to newcomers to digital marketing. Essential starts at $4,000 per month, meaning it’s $24,000 for six months or $48,000 for one year.
It includes seven service possibilities. Plans typically include a combination of 2-3 of these services. More services, or more involved services, can increase the cost. The options include:
Remember, you’ll get some, but not all, of these — especially at the starting cost. Your final cost could be higher.
If you’re looking to build your brand and audience further, this is the plan we recommend. Advanced starts at $6,500 monthly, so it’s $39,000 for six months and $78,000 for a year.
The possibilities could include some of the Essential plan services, plus it “unlocks” four more options:
Again, costs can rise when more services are layered, or you expand your reach and frequency. And, again, you’ll get a mix of services — not every possibility.
Pro is the ideal option for businesses that want to maximize their reach and conversions. It starts at $8,500; from there, that’s $51,000 for six months and $102,000 for a year.
The possibilities can include some of the Essential and Advanced plan services, along with opening up three more opportunities:
Yet again, your bottom line will vary based on the number of services and how detailed they get. And it won’t include every option.
Finally, the Custom plan is tailored towards unique needs and challenges. This can encompass possible parts of the other plans but also unlocks four sophisticated options:
These rates vary, but they’ll exceed the Pro plan rates of $8,500 monthly, $51,000 biannually and $102,000 yearly.
Committing to a marketing budget and plan is no small matter. And, when it comes to costs, it’s vital to know what’s going into your plan, your minimum time investment and, of course, your bottom line.
In this blog, you’ve learned that the minimum commitment with Zoe Marketing & Communications is six months. And, ultimately, our plans range from $4,000-$8,500 and higher.
Ready to explore if Zoe is the right fit for you? Talk to us. We’ll guide you through a client needs assessment to determine the right plan for you. And you can decide whether to move forward.
If you’re not there yet, discover more about what can influence your marketing budget, both generally and with Zoe specifically.
Michele Potts is sales director for Zoe Marketing & Communications. Constantly evolving during her 20+ years in the field, she values building trust and helping clients in various industries understand the basics of complex digital marketing.