February 1st, 2024 | 2 min. read
By Kim Kovelle
Ready to reach more customers? These marketing services help.
Running a camp in Chicago or the suburbs? Parents need to find you online. With options like Macaroni KID Chicago and Chicago Parent, it’s easy to feel like you must be everywhere.
But are you reaching the right parents?
Your marketing partner should answer that clearly. Zoe Marketing & Communications’ sister company, Chicago Parent, helps camps connect with 88,000-133,000 quality local parents — mostly moms — at peak camp-planning times.
Here’s what this campaign costs, who it reaches and whether it could work for you.
Ready to Reach More Customers?
Connect with your best prospects — and drive more conversions — with a custom mix of digital ads, content, email, streaming ads, SEO, creative services and more.
How much Chicago Parent’s camp marketing costs
Chicago Parent’s 2024 camps marketing campaign has three tiers:
- Premium Camp Presence Package ($4,995): Maximum exposure with magazine ads, email, social media features and premium map placement.
- Local Camp Visibility Package ($2,995): Strong local presence with magazine ads, email and social media promotion.
- Local Camp Presence Package ($995): Essential visibility with magazine listings and a basic online presence.
How many parents you’ll reach
Your reach depends on the package:
- Premium Camp Presence Package: 133,000 parents
- 40,000 – March/April Chicago Parent magazine
- 40,000 – May/June Chicago Parent magazine
- 30,000 – Facebook/Instagram Reel
- 8,000 – Targeted email roundup
- 5,000 – Camp Guide webpage (minimum)
- 5,000 – Partnership Facebook post
- 5,000 – Premium interactive map inclusion
- Local Camp Visibility Package: 103,000 parents
- 40,000 – March/April Chicago Parent magazine
- 40,000 – May/June Chicago Parent magazine
- 8,000 – Targeted email roundup
- 5,000 – Camp Guide webpage (minimum)
- 5,000 – Partnership Facebook post
- 5,000 – Premium interactive map inclusion
- Local Camp Presence Package: 88,000 parents
- 40,000 – March/April Chicago Parent magazine
- 40,000 – May/June Chicago Parent magazine
- 5,000 – Camp Guide webpage (minimum)
- 3,000 – Basic interactive map inclusion
The types of parents that will see your camp
Chicago Parent’s marketing puts your camp in front of local parents, moms especially, who make key family choices.
- Chicago Parent’s core audience:
- 90% female
- 54% have a household income of $75,000+
- 50% have kids ages 6-15
- 49% visit ChicagoParent.com weekly
- 62% use digital searches to find camps
- Chicago Parent’s extended audience (available in premium/mid-tier packages):
- Parents of kids ages 4-17
- $70,000+ household income
- Targeted by location and camp interest (STEAM, sports, arts, etc.)
Next steps for marketing your summer camp in Chicagoland
Is your camp reaching the parents most likely to enroll their kids? A clear strategy ensures your marketing dollars work harder.
Chicago Parent’s campaign connects your camp with 88,000-133,000 engaged local parents during peak planning months.
Is this campaign the right fit for you? Talk to us. Zoe Marketing & Communications can help you explore the best options for your needs.
Still exploring options?
Ready to Reach More Customers?
Connect with your best prospects — and drive more conversions — with a custom mix of digital ads, content, email, streaming ads, SEO, creative services and more.
