7 Steps to Content Marketing Onboarding With Zoe Marketing

Content marketing can feel overwhelming — especially with growing competition. About 70% of businesses actively invest in it, making it more important than ever to create high-quality, strategic content that stands out.

At Zoe Marketing & Communications, we streamline content marketing, handling blogs, landing pages and pillar pages with a clear, stress-free process. Here’s how it works, step by step.

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The 7 parts of creating your content with Zoe

1. Setting the schedule and deadlines

Every content project begins with a defined schedule and deadlines. Whether you need weekly blogs, web content or sponsored articles, we map out a realistic timeline to ensure timely delivery.

Based on your target deployment month, we work backward to set deadlines for research, writing, approvals and publication. Sponsored content can take 3-4 weeks to create and publish.

Clear expectations from the start prevent last-minute scrambling.

2. Understanding your audience

Knowing your audience is essential for creating content that resonates. We take a three-part approach:

1. Persona development: Using surveys and conversations, we define your ideal audience.
2. Market research: We analyze industry trends and demographics, considering factors like age, location and buying behavior.
3. Keyword research: We identify what your audience searches for online to shape content that meets their needs.

3. Choosing content topics and sources

We collaborate to identify content topics that align with your expertise and audience needs. This discovery process includes:

• Pinpointing frequently asked client questions
• Addressing common industry pain points
• Highlighting what makes your business unique
• Outlining clear goals for each piece of content

We also establish key sources, including your internal experts, industry leaders and competitors to ensure high-quality, authoritative content.

4. Granting access to Google Analytics

To track engagement and improve future content, we need viewer access to your Google Analytics (GA4) account. This allows us to:

• Monitor traffic and engagement on your website
• Identify what content performs best
• Gather data to refine future strategies

5. Producing the content

Once the groundwork is set, we create compelling, well-researched content through a structured process:

• Interviews: We connect with your team’s experts for valuable insights.
• Writing: Our writers craft content that educates and engages your audience.
• Art selection: You supply (or we create) high-quality visuals to enhance the message.
• Editing: Our editors review for clarity, accuracy and brand voice.
• Approval: You’ll have a three-business-day review window to request any necessary tweaks.
• Publishing: Once approved, we publish the content on the designated platform.

6. Promoting the content

Great content needs visibility. We use a mix of social media, email marketing, search engine optimization (SEO) and search engine marketing (SEM, aka pay-per-click ads) to drive traffic.

You can further amplify your reach by sharing across your networks.

7. Reviewing metrics and results

After content is published, we track performance, making adjustments when needed.

Content marketing takes time — expect at least 3-6 months for initial traction and a year or more for significant impact in search rankings.

Our analysts provide key insights, allowing us to refine the strategy and optimize results over time.

Next steps in your content marketing with Zoe

Quality content isn’t just about publishing — it’s about delivering the right message to the right audience. Zoe Marketing & Communications simplifies the process so you can focus on results.

If you're ready to strengthen your content marketing, talk to us. We’ll develop a clear, data-driven strategy tailored to your business goals.

Still exploring content? These resources can help:

• How to generate fresh content ideas
• How to write good sponsored content