Targeted digital ads, or programmatic ads, drive impressions, clicks and awareness with a highly aligned audience. And Zoe Marketing & Communications is ready to make your campaign a reality.
If you’ve signed on with Zoe, we know you’re eager to launch your programmatic ads. We’re here to make that process as smooth as possible.
This blog outlines our six-step onboarding process — so you’ll know exactly what to expect and how we set you up for success.
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6 steps for digital programmatic ad onboarding with Zoe Marketing
1. Who you’ll be working with and how to reach them
You’ll have 2-3 key contacts in this process, and you’ll receive their emails. Feel free to reach out anytime.
- Marketing strategist: The person you signed on with. They’ll first connect with you to refine your target audience.
- Marketing analyst: They’ll help collect or create your ad creatives in the required sizes.
- Content editor (if applicable): If your plan includes content support, they’ll refine your campaign message.
2. Data you’ll need to supply for programmatic ads
Your audience targeting matters. We focus on people most likely to use your service or visit your business.
- Demographics: Define key customer traits, including ZIP codes, income, number of children, education level, marital status and gender.
- Behavioral targeting: Pinpoint interests and online behaviors — like outdoor enthusiasts who enjoy kayaking or gardening.
3. Ad content, art selection and updates
Ad sizes needed
We require six standard sizes:
- 300x250 pixels
- 728x90 pixels
- 320x50 pixels
- 160x600 pixels
- 300x600 pixels
- 300x50 pixels
Content
Keep it short and punchy — three lines max. We’ll help craft:
- Value proposition: What makes you different? Why should someone click?
- Call to action (CTA): Urgent and clear — “Click here,” “Learn more,” “Buy now.”
Art
Provide your logo. Our team will help create impactful visuals to match your landing page.
Updating ads
Ads need refreshing every 30-45 days. Too much repetition leads to ad fatigue. We’ll work with you on updates to keep engagement strong.
4. Granting Google Analytics access
To track campaign performance, we need viewer access to your Google Analytics (GA4).
This lets us analyze:
- Page views and time spent on page
- Conversions and other key performance indicators
5. Deadlines and why they matter
Fast turnaround, depending on your needs:
- If you have ads ready and a target audience: Live in 3 business days or less.
- If you need help with ad creation and targeting: Launch in 5-7 business days.
Deadlines keep your campaign on track. If one is missed, we’ll adjust — but staying on schedule is key for momentum.
6. Reports and campaign pivots
We need 30 days of data before making adjustments. What to expect:
- Reports every 3 months for 6- or 12-month campaigns
- Guaranteed 0.10% click-through rates — if met, we monitor; if not, we pivot
We monitor your results. If results are low, we tweak elements like colors, copy or targeting to improve performance.
Next steps for your Zoe Marketing programmatic ads
The onboarding process is designed to be straightforward and stress-free. If you have any questions, our team is here to help.
Not a Zoe client yet? Talk to us about how targeted ads can work for your business.
If you’re already using programmatic, check out these next steps:
