How to Reduce Bounce Rates From Your Landing Pages

Landing pages have one goal — get people to take action. But most visitors bounce without filling out a form or clicking a button.

It’s common for bounce rates to reach 70-98%, according to QuickSprout. That can be frustrating when you’re trying to increase conversions.

At Zoe Marketing & Communications, we get it. We’ve helped clients improve their landing pages since 2020 — and the ads sending people there.

In this blog, we’ll cover bounce basics and key solutions to help you lower bounce rates and boost conversions.

What is a landing page bounce?

A bounce happens when someone lands on your page — often from an ad or email — and leaves without taking action.

There are three types:

• Hard bounces: People leave immediately. They clicked by mistake or lost interest.
• Medium bounces: They scroll briefly but don’t engage.
• Soft bounces: They stay longer but don’t convert — your best audience to retarget.

7 ways to reduce landing page bounces

Bounces are inevitable, but these strategies help keep more visitors engaged.

1. Align your ads with your landing page

Make sure your ad matches your landing page so visitors know they’re in the right place.

• Design and colors should be cohesive.
• The messaging should match, too. If your ad promises a free guide, don’t make people search for it.

2. Test and refresh your ads

Effective ads can take some trial and error. Optimize yours by:

• A/B testing different versions for at least one to two weeks.
• Updating creative (imgages or video) every 60-90 days to prevent ad fatigue.

3. Improve load speed and mobile experience

If your page takes more than 3 seconds to load, you’ll lose visitors.

• Check speed in your Google Analytics (under “Behavior” and “Site Speed”).
• Use free tools like PageSpeed Insights  or Pingdom.
• Ensure both your site and form are mobile-friendly.

4. Optimize your page copy

Your landing page should be clear and compelling.

• Headline and subhead: State your offer’s value immediately.
• Body copy: Provide just enough info to build trust.
• Call to action (CTA): Make it prominent and easy to find.

5. Simplify your form

The longer the form, the lower the completion rate.

• Only ask for name and email if possible. The simpler, the higher the completion rates.
• Avoid asking for phone numbers and other details unless absolutely necessary.

6. Remove distractions

Make it easy for visitors to focus on your CTA. Get rid of:

• Ads (even your own)
• Unnecessary links leading people elsewhere
• Navigation bars that encourage browsing
• Widgets that clutter the page

7. Refine your audience targeting

If bounce rates are high, your audience might not be a good fit.

• Check ad targeting: Are you reaching the right people?
• Reevaluate keywords: Ensure they align with user intent.
• Make sure your offer resonates: If people aren’t converting, it might not be compelling enough.

Next steps to improve your landing page

Bounce rates will always exist, but smart tweaks can reduce them and boost conversions. In this blog, we covered bounce basics and seven ways to improve engagement.

Looking for expert guidance? Talk to us at Zoe Marketing & Communications. We’ll help align your landing pages with your ads for better results.

Or explore more ways to improve conversions:

• How to create a good landing page
• Making digital ads that drive conversions