January 6th, 2025 | 2 min. read
By Kim Kovelle
Ready to reach more customers? These marketing services help.
Parents want quick, reliable info on things to do and local resources. Metro Parent and Chicago Parent — sister companies to Zoe Marketing & Communications — deliver it through targeted digital editions focused on top family activities and resources.
These highly curated, hyperlocal e-editions focus on topics parents in metro Detroit and Chicagoland care about most.
Here’s how this marketing approach works and what it offers local businesses.
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E-editions at a glance
Metro Parent and Chicago Parent’s five annual e-editions highlight core topics:
- Bucket List (January): Must-visit attractions, kid-friendly restaurants, and top experiences in Detroit and Chicago.
- Summer Camps (March): The best camps for adventure, sports, STEM and the arts.
- Summer Guide (May): Top summer events, attractions and family-friendly trips.
- Fall Guide (September): The best fall festivals, apple orchards and scenic spots.
- Holiday Guide (November): Festive events, attractions, dining and holiday fun.
Here are samples of each:
Each edition reaches 5,000 engaged readers, delivering timely, relevant content directly to their inboxes and social media feeds.
Why e-editions resonate with parents
- They’re highly relevant. Each edition covers a key parenting topic at the time parents need it most — like camps when summer planning begins.
- They’re easy to skim and explore. Parents get quick, digestible content in a magazine-style format, making it effortless to browse.
- They deliver direct access to resources. Whether it’s schools or fun things to do, parents can immediately connect with the businesses and organizations that fit their needs.
- They’re visually engaging. Clean design, compelling images and interactive elements make the content inviting and easy to navigate.
- They drive action. With direct links and clickable ads, parents can easily sign up for programs, visit websites and take the next step.
- They align with how parents consume content today. Digital reading, especially on mobile, is second nature for today’s busy families.
A digital approach built on trusted expertise
Metro Parent and Chicago Parent have been trusted parenting resources for decades, originally established as regional print magazines — Chicago Parent in 1984 and Metro Parent in 1986.
In 2025, both evolved into a digital model to better serve today’s parents, ensuring their content remains accessible, relevant and easy to engage with.
The mission remains the same: connecting parents with the best family resources in their communities.
Next steps to connecting with parents through e-editions
Looking to connect with local, engaged parents through these targeted e-editions? Talk to us. We’ll help you craft a marketing strategy that puts your business in front of the right audience at the right time.
To learn more about both brands, discover:
Ready to Reach More Customers?
Connect with your best prospects — and drive more conversions — with a custom mix of digital ads, content, email, streaming ads, SEO, creative services and more.
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