April 29th, 2024 | 2 min. read
By Kim Kovelle
Boost your school’s enrollment with targeted marketing in your free guide.
Parents are researching schools more than ever — 64% consider at least three, and nearly a quarter look at five or more. Reaching them is essential, but marketing budgets are tight.
That’s where Big Book of Schools comes in. For just $2,000 annually, it connects metro Detroit and Chicago schools with engaged families through print, digital and email promotions.
Offered by Metro Parent and Chicago Parent, Zoe Marketing & Communications’ sister companies, it’s available as part of the Education Essential Marketing Campaign or as a standalone option. Here’s what you need to know.
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Discover effective strategies to attract and engage prospective students and their families.
What Big Book of Schools is
Released in June, Big Book of Schools is the only comprehensive directory of PreK-12 schools in southeast Michigan and Chicagoland.
Each market has its own print and digital edition, featuring hundreds of private, charter and (in Michigan) public schools. All eligible schools are listed for free — but advertising schools gain significant added exposure.
Audience you’ll reach
Big Book of Schools reaches at least 100,000 parents in metro Detroit or Chicago, including readers of Metro Parent and Chicago Parent and additional parents through email and social promotions.
Metro Parent audience:
- 149K+ annual visitors to MetroParent.com for school-related content
- Up to 36% considering a school switch
Chicago Parent audience:
- 182K+ annual visitors to ChicagoParent.com for school-related content
- Up to 42% considering a school switch
5 key benefits for schools
A standalone Big Book of Schools package amplifies your school’s presence in five key ways:
1. Full-page ad in the magazine
Your school gets a full-page ad in both print and digital editions, ensuring visibility among 8,000+ engaged readers.
2. Enhanced listing in the magazine
Your school appears first in its section (private, charter or public) with a larger font and expanded description. It looks like this:
Looks like this:
A standard listing looks like this:
3. Inclusion in the Education All-Stars roundup
Your school is featured in our Education All-Stars web post—on both Metro Parent and Chicago Parent websites.
4. Targeted email to 50,000 parents
Your school is prominently featured in a dedicated email promoting the roundup post.
5. Email and social media promotion
The roundup post and digital magazine are promoted to Metro Parent’s and Chicago Parent’s audiences via email and social media, reaching another 42,000 parents.
Timeframe, deadline and cost
- Marketing duration: June 20, 2024-May 31, 2025
- Deadline to sign up: Friday, May 17, 2024
- Total cost: $2,000 per market (Detroit or Chicago)
Next steps for marketing your school
Competition for school seats is fierce. Big Book of Schools keeps your school top of mind with parents actively researching options.
Ready to explore this option? Talk to us — our team will help determine if it’s the right fit.
Missed the May 17 deadline? Check out other digital tactics to promote your school.
Download Your School Marketing Strategies Toolkit
Discover effective strategies to attract and engage prospective students and their families.
