When metro Detroit’s weather turns cold, summer camps heat up their marketing. Late fall and early winter are prime time to push new registrations.
But if you’re worried about timing and budget, Metro Parent camp marketing could be your solution. This campaign taps into southeast Michigan’s leading parent resource, Metro Parent — a sister business to Zoe Marketing & Communications.
Find out how this campaign helps Michigan summer camps boost visibility and enrollments, and decide if it’s right for you.
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What Metro Parent’s camp marketing offers
This marketing package promotes summer camps during the critical January-June window when camps seek campers and parents search for options.
It includes targeted email marketing, social media, digital ads, print ads and Metro Parent website placements — delivering at least 150,000 impressions to engaged parents in southeast Michigan.
1. Which camps are eligible
If your camp draws kids from southeast Michigan, you qualify. This includes Macomb, Oakland, Washtenaw, and Wayne counties — metro Detroit, Ann Arbor, etc.
- Day camps should be within driving distance.
- Overnight camps can be in Michigan, out of state, or even in Canada.
- Most common ages served are 3-17
- Any camp type is welcome, including traditional, arts, STEM, sports, religious, special needs and more.
2. What the campaign includes
The campaign has three package options:
Premium Camp Presence Package – $4,995
Maximum exposure with eight promotional elements:
- Digital camp guide: Inclusion in Metro Parent’s high-traffic Camp Guide webpage (promoted heavily from February-June)
- Interactive map (Premium): A standout listing in Metro Parent’s Camp Guide interactive map
- Camp listing: A featured spot in Metro Parent’s “Ultimate Camp Guide” (March/April & May/June magazines)
- Two half-page magazine ads: Appear in two Metro Parent print/digital issues (January–June)
- Targeted roundup email: Your camp featured in an email to 50,000 engaged subscribers
- Partnership Facebook post: Linked feature in a Metro Parent Facebook post
- Social media reel: A 30-second promotional reel shared on Metro Parent’s Facebook and Instagram
- Targeted display email: A designed email ad sent to 50,000 parents
Local Camp Visibility Package – $2,995
A six-element package for broad local exposure (no reel or display email).
- Digital camp guide
- Interactive map (Premium)
- Camp listing
- Two quarter-page magazine ads
- Targeted roundup email
- Partnership Facebook post
Local Camp Presence Package – $995
A three-element package for solid visibility (no magazine ad, email, social post or reel).
- Digital camp guide
- Camp listing OR Facebook sponsored post
- Interactive map (Basic)
3. The campaign deadlines
The ideal deadline is Monday, Feb. 5, 2024.
This ensures camps in the Premium and Local Visibility packages appear in two print issues. If you sign up later, you may lose prime exposure and certain elements.
Once you enroll, we’ll send a simple form to collect your camp details. Listings go live within a week after submission.
4. Additional options for camps
Camps can add powerful extras to enhance their presence:
- Programmatic ads: Show your camp’s ads on websites/apps that your target parents visit.
- Search engine marketing (SEM) ads: Appear in Google search results and display ads.
- Additional targeted display emails: Send follow-ups to parents who engaged with the first email.
- Extra social media reels: Retarget interested parents and expand reach.
- Sponsored content stories: A custom-written blog featured on MetroParent.com and promoted on Facebook.
Next steps for marketing your camp to southeast Michigan
Metro Parent provides a high-value, high-visibility way for camps to reach southeast Michigan families.
For $4,995, $2,995 or $995, your camp gets in front of parents when they’re actively choosing summer programs.
Ready to explore if it’s right for you? Talk to us at Metro Parent/Zoe Marketing & Communications. We’ll help customize a strategy to drive results.
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