All of those are missed opportunities for you.
A landscaping company, for instance, might tout its basic services but not mention trends like low-maintenance landscapes or organics. Maybe you're a preschool or business using high-tech sanitization right now? People could be searching for you — but not finding you.
Starting with that analysis is key. It identifies your "gaps" using SEO platforms. With these tools, you can pinpoint organic and even paid competition and, ultimately, create a list of the keywords to strategically target.
Remember: It's not just about the competition, though. Your existing keywords are potential powerhouses.
What if your wording is missing on a few key concepts or phrases? Or perhaps a seemingly strong page is underperforming?
Other layers of analysis can unveil opportunities to make your content more on-point and engaging.
There could also be new ways to present your services, Convince & Convert adds, such as "content-based landing pages that address problems your customers are facing and introduce your products as a solution."
Don't be afraid to dive into your competitors' websites, too. What you see also can give you some insight into on how you can ultimately improve your reach, visibility and authority.
