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Kim Kovelle

As Zoe Marketing & Communications’ content manager, Kim Kovelle brings over 20 years of writing and editing experience in metro Detroit. She has strong roots in community journalism and a knack for making complicated topics make more sense.

Social Media / Problems

The Pitfalls of Mostly Relying on Social Media Marketing

January 10th, 2023|2 min read

Digital Marketing / Problems

What are the Disadvantages of Using a Marketing Agency?

January 5th, 2023|2 min read

Leads and Conversions / Digital Marketing

6 Different Types of Conversions in Digital Marketing

December 8th, 2022|2 min read

Leads and Conversions / Social Media

The Benefits of Social Media Ads and Differences Among 7 Key Platforms

November 29th, 2022|10 min read

Leads and Conversions / Digital Marketing

What Search Engine Marketing (SEM) is and How It Works

November 23rd, 2022|2 min read

Leads and Conversions / Digital Marketing

Why Good Images Matter in Ads — and How to Improve Yours

November 15th, 2022|2 min read

Leads and Conversions / Digital Marketing / Email Marketing / Social Media / Best of

5 Top Digital Marketing Strategies for Tourism Destinations

November 10th, 2022|2 min read

Leads and Conversions / Digital Marketing / Email Marketing / Best of

5 Top Digital Marketing Strategies to Promote Theater Arts

November 8th, 2022|2 min read

Leads and Conversions / Digital Marketing / Email Marketing / Social Media / Best of

Top Digital Marketing Strategies for Museums

November 3rd, 2022|2 min read

Email Marketing / Best of

4 Best Practices to Keep Marketing Emails Out of Spam Filters

September 20th, 2022|2 min read

Digital Marketing / Creative Services

Design Specs for Targeted Digital Ads

September 15th, 2022|2 min read

Leads and Conversions / Digital Marketing

5 Ways Sponsoring an Event Can Help Your Marketing Strategy

September 9th, 2022|2 min read

Digital Marketing / Magazine Marketing / Comparison

Digital Marketing vs. Print Magazine Marketing: A Comparison

August 26th, 2022|2 min read

Magazine Marketing / Problems

5 Problems With Advertising in Print Magazines

August 1st, 2022|2 min read

Content Marketing / Cost

What Sponsored Content Blogs Cost With a Publisher Partner

July 29th, 2022|2 min read

Digital Marketing / Best of

30 Top Digital Marketing Terms You Should Know

July 25th, 2022|9 min read

Content Marketing

Are Sponsored Content Articles Right for You?

July 18th, 2022|2 min read

Content Marketing / Best of / Reporting and Metrics

3 Top Metrics for Tracking Content Success (+ 2 Curveballs)

July 5th, 2022|2 min read

Leads and Conversions / Digital Marketing

Which Websites and Apps Retargeting Ads Appear On

June 16th, 2022|2 min read