Finding the right marketing agency is a big decision. Beyond services and strategy, it’s about fit — aligning with a team that understands your business, values, and goals.
One factor to consider? Whether the firm is certified by the Women's Business Enterprise National Council (WBENC). These agencies are at least 51% women-owned, led and operated.
As a 100% women-owned, WBENC-certified company, Zoe Marketing & Communications has seen the benefits of working with women-led firms.
In this blog, we’ll cover six reasons a WBENC-certified agency could be the right choice for your business.
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6 ways a WBENC-certified marketing agency can help you
1. It helps speak to your customers
A women-owned agency can connect with female consumers — who make 80% of purchase decisions and influence the other 20%.
Female-led firms bring insights into:
- What messaging resonates with women
- Where to reach them
- How to build authentic connections
Balance is key. Research and testing still matter, but with WBENC agencies, you gain a unique connection with your audience — because they are the audience.
2. It helps increase diversity
Women make up 67% of the workforce, but hold just 17% of top leadership roles. That means many perspectives are missing.
A WBENC-certified agency ensures women lead at least 51% of the company. This disrupts “groupthink” and sparks:
- Fresh creativity in marketing
- New angles on branding and messaging
- Stronger consumer connections
More diversity isn’t just good philosophy; it’s good business.
3. It helps broaden your network
Many companies work with the same networks for years. A women-owned agency offers a chance to expand your circle.
This shift can:
- Introduce new strategies
- Spark innovative partnerships
- Encourage fresh perspectives
Working with different business leaders helps you think bigger, gain insight and access new opportunities.
4. It can have tax benefits
Hiring a WBENC-certified firm could offer financial perks. Some companies may:
- Reduce tax liabilities on federal/state-funded projects
- Qualify for supplier diversity programs
- Meet contract requirements for government agencies
The best next step? Talk to your CPA or tax preparer to see if your business qualifies.
5. It provides small-business advantages
39% of small businesses are women-owned, making it likely your agency is smaller and more agile.
Why does this matter?
- Faster responses: You’re not a number.
- More flexibility: It’s easier to pivot strategies.
- Direct access: You can talk to decision-makers quickly.
A small agency feels like an extension of your team that’s invested in your success.
6. It has a positive community impact
Your business choices reflect your values. Supporting women-owned agencies signals that you:
- Choose diverse partnerships
- Encourage more inclusive business practices
- Help balance industry leadership
With less than 1% of ad agencies in North America being women-run, working with one sends a strong, positive message.
Next steps to plan your marketing
The right marketing agency should align with your vision and make you feel heard.
A women-owned firm can also offer other benefits, from diversity and agility to potential tax perks.
Would a WBENC-certified agency work for you? Talk to us at Zoe Marketing & Communications. We’re women-led and ready to explore your marketing options.
Still weighing your options? Gain deeper perspective by discovering:
Kim Kovelle
As Zoe Marketing & Communications’ content manager, Kim Kovelle brings over 20 years of writing and editing experience in metro Detroit. She has strong roots in community journalism and a knack for making complicated topics make more sense.
