July 29th, 2022 | 2 min. read
By Kim Kovelle
Ready to reach more customers? These marketing services help.
Try googling what a sponsored content blog costs, and you might wind up frustrated. We know we did! Finding rates for publishers is tricky. And when you do, they’re scattered — as low as $250-$750 and reaching up to $1,500-$6,000.
Behind those numbers are a lot of “it depends.” But we’re here to help unravel that. At Zoe Marketing & Communications, our writers have created hundreds of sponsored articles. Our goal is to help you understand the actual costs involved and how to make the best decision for your business. Here, we’ll cover:
Let’s untangle what sponsored content articles cost, why and if it’s right for you.
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What drives sponsored content costs
Several factors affect the price of sponsored content, including:
Topic quality
Content that resonates with your audience requires research, expertise and strong keyword strategy. This helps create value for readers and ensures the content performs well.
Audience targeting
The publisher’s audience significantly influences the price. A more targeted and engaged audience — like a niche magazine — costs more than a broad, general publication.
Long-term strategy
Sponsored content isn’t a one-off effort. Effective campaigns often require ongoing articles over at least four months to showcase expertise and build trust.
Typical rates for sponsored articles
Prices for local publishers typically range from $250-$750 per article. However, full-service, high-quality articles can cost $1,500-$2,750, often with a minimum commitment of several months.
Additional options, like having the article in print or owning a dedicated section on the publisher’s website, can push costs even higher.
Always clarify what’s included in the quoted price, especially when it comes to in-house development like topic creation, writing, editing and promotion. These services are essential for a campaign’s success but can add to the overall cost.
How writing quality and brand alignment affect costs
Two major cost drivers are the quality of the writing and the alignment with a respected publisher.
Professional writing
Investing in professional writers ensures your content is crafted in the right tone and language for the audience.
It also saves time and adds credibility when the article isn’t written directly by you but by a trusted source, positioning you as the expert.
Brand alignment
Partnering with a well-regarded publisher adds value to your content. Their audience views them as trusted influencers, and working with them reflects positively on your brand.
Always ensure the publisher aligns with your brand values and has a selective approach to partnerships.
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Why promotion is essential
Even the best content won’t perform if it’s not promoted effectively. Costs increase when factoring in organic and paid promotional efforts, such as:
- Organic promotion: Ensuring your article aligns with a keyword strategy to attract readers via search engines.
- Paid promotion: Publishers often push sponsored content via social media or newsletters to their audience. This adds exposure and boosts your content’s reach.
Is sponsored content right for you?
Sponsored content is an investment, but it can pay off by building your reputation as an expert. Costs typically range from $250 to $1,500 or more per article. Ensure you understand what’s included, and don’t hesitate to ask questions about writing, promotion and placement.
If you want to explore if sponsored content is the right strategy for your business, Zoe Marketing & Communications is here to help. Talk to us; we can guide you through the content process and ensure you get the most out of your investment.
And, to learn more, read on:
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Connect with your best prospects — and drive more conversions — with a custom mix of digital ads, content, email, streaming ads, SEO, creative services and more.
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