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What Sponsored Content Blogs Cost With a Publisher Partner

July 29th, 2022 | 2 min. read

By Kim Kovelle

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Close-up of a person using a tablet, with an overlay displaying 'Payment Successful,' symbolizing the investment and transaction process in sponsored content marketing

Try googling what a sponsored content blog costs, and you might wind up frustrated. We know we did! Finding rates for publishers is tricky. And when you do, they’re scattered — as low as $250-$750 and reaching up to $1,500-$6,000.

Behind those numbers are a lot of “it depends.” But we’re here to help unravel that. At Zoe Marketing & Communications, our writers have created hundreds of sponsored articles. Our goal is to help you understand the actual costs involved and how to make the best decision for your business. Here, we’ll cover:

Let’s untangle what sponsored content articles cost, why and if it’s right for you.

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What drives sponsored content costs

Several factors affect the price of sponsored content, including:

Topic quality

Content that resonates with your audience requires research, expertise and strong keyword strategy. This helps create value for readers and ensures the content performs well.

Audience targeting

The publisher’s audience significantly influences the price. A more targeted and engaged audience — like a niche magazine — costs more than a broad, general publication.

Long-term strategy

Sponsored content isn’t a one-off effort. Effective campaigns often require ongoing articles over at least four months to showcase expertise and build trust.

A list of 3 things that drive costs for sponsored content blogs

Typical rates for sponsored articles

Prices for local publishers typically range from $250-$750 per article. However, full-service, high-quality articles can cost $1,500-$2,750, often with a minimum commitment of several months.

Additional options, like having the article in print or owning a dedicated section on the publisher’s website, can push costs even higher.

Always clarify what’s included in the quoted price, especially when it comes to in-house development like topic creation, writing, editing and promotion. These services are essential for a campaign’s success but can add to the overall cost.

The cost range for sponsored content articles or blogs with a publisher partner

How writing quality and brand alignment affect costs

Two major cost drivers are the quality of the writing and the alignment with a respected publisher.

Professional writing

Investing in professional writers ensures your content is crafted in the right tone and language for the audience.

It also saves time and adds credibility when the article isn’t written directly by you but by a trusted source, positioning you as the expert.

Brand alignment

Partnering with a well-regarded publisher adds value to your content. Their audience views them as trusted influencers, and working with them reflects positively on your brand.

Always ensure the publisher aligns with your brand values and has a selective approach to partnerships.

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Why promotion is essential

Even the best content won’t perform if it’s not promoted effectively. Costs increase when factoring in organic and paid promotional efforts, such as:

  • Organic promotion: Ensuring your article aligns with a keyword strategy to attract readers via search engines.
  • Paid promotion: Publishers often push sponsored content via social media or newsletters to their audience. This adds exposure and boosts your content’s reach.

Is sponsored content right for you?

Sponsored content is an investment, but it can pay off by building your reputation as an expert. Costs typically range from $250 to $1,500 or more per article. Ensure you understand what’s included, and don’t hesitate to ask questions about writing, promotion and placement.

If you want to explore if sponsored content is the right strategy for your business, Zoe Marketing & Communications is here to help. Talk to us; we can guide you through the content process and ensure you get the most out of your investment.

And, to learn more, read on:

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Kim Kovelle

As Zoe Marketing & Communications’ content manager, Kim Kovelle brings over 20 years of writing and editing experience in metro Detroit. She has strong roots in community journalism and a knack for making complicated topics make more sense.