As a small business owner, I’m facing some hard facts — just like many of you. Beyond the personal concerns about health and family, there’s financial uncertainty. Business as usual is on hold for now.
This is our reality. But that doesn’t mean we have no control. The months ahead will be about adapting, making smart decisions and preparing for the future.
At Zoe Marketing & Communications, we’re focused on three key areas — staying healthy, staying solvent and staying striving.
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1. Stay healthy
Health comes first. Beyond social distancing, that means taking care of ourselves mentally and physically.
- Step away from the screen: Too much sitting isn’t good for anyone. More walks, stretching and fresh air help.
- Prioritize sleep and nutrition: Better eating and rest make all the difference.
- Make time for connection: Even if it’s virtual, stay close to family and friends.
- Take it day by day: These times are uncertain. Allow for flexibility and grace.
2. Stay solvent
The biggest concern for many small businesses is survival. How do we cover costs, pay employees and stay afloat until things stabilize?
There are financial relief programs to help:
- Paycheck Protection Program (PPP) loans: Designed for payroll, rent and utilities, these loans may be forgiven if businesses maintain employee wages.
- Economic Injury Disaster Loans (EIDL): Offers advances up to $10,000 that don’t have to be repaid if the loan is denied.
- State-specific grants and loans: Programs like the Michigan Small Business Relief Program provide additional aid.
Applying through SBA-certified lenders, like banks and credit unions, can help secure funding fast.
3. Stay striving
Waiting passively won’t help anyone. Businesses that adapt, plan ahead and take action will be in the best position when things turn around.
At Zoe’s sister companies, Metro Parent and Chicago Parent, we’ve seen a 20-25% increase in web traffic. Parents are home, searching for ways to balance work, teaching and family life. We’ve responded with:
- A virtual events calendar: Featuring live sing-alongs, story readings, exercise classes and more.
- The Helpers series: Spotlighting everyday people making a difference in metro Detroit and Chicagoland.
Next steps for your company during COVID
We’re here for our readers — and for you. If you want to connect with this growing web audience, let’s talk. Zoe Marketing & Communications is offering special digital ad packages to help small businesses and nonprofits stay visible.
Let’s not just survive this crisis; let’s come out stronger. For more support, check out our:
