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Marketing Learning Center

Marketing can seem complicated, but it doesn’t have to be! Get boiled-down descriptions of tactics and how it works in this marketing resources learning center.

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Article

What Sponsored Content Articles Cost With a Publisher Partner

Sponsored content articles with publishers can cost $250 to $2,000+ for a single story. Learn why — and what can make the higher rates worth it.

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Article

10 Top Common SEO Mistakes and Solutions

Are you making a common SEO mistake? Worried about being buried in search results? Start fixing your SEO now by addressing these 10 errors.

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Article

10 Top Local SEO Strategies for Businesses

What are the top local SEO techniques? Learn why Google Business Profile, keywords and quality content are among 10 of the best local SEO strategies.

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Article

10-Step Email Marketing Checklist

Where to start with email marketing? The 10 boiled-down tips on this email marketing checklist will help you build confidence — and a plan.

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Article

3 Benefits of Email Marketing

Email marketing is powerful — and has three major benefits. Find out what they are, and what it should be part of your marketing toolbox.

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Article

3 Best Practices for Avoiding SEM Ad Fatigue With Examples

How do you overcome SEM ad fatigue? Discover how creative variety, A/B testing, audience tweaking, scheduling and monitoring all play big roles.

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Article

3 Best Subject Matter Experts to Interview for Your Blogs (Examples)

Subject matter experts give credibility to your blog content. But who should you talk to? From in-house staff to happy clients, learn 3 best options.

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Article

3 Top Metrics for Tracking Content Success (+ 2 Curveballs)

Measure your sponsored content articles' success metrics by tracking total and unique users, time spent on page and referring traffic sources.

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Article

30 Top Digital Marketing Terms You Should Know

Decode the buzzwords and learn top digital marketing terms. From CTR and CLV to SEO and SEM, we deliver the definitions and why these things matter.

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Article

4 Basic Tips on How to Set Up GA4, Including Key Events

Starting to focus on your website’s analytics? This blog has key pointers on how to set up GA4, including access, data retention and important events.

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Article

4 Best Practices to Keep Marketing Emails Out of Spam Filters

How can you send marketing emails without spamming? Apply these best practices to your subject line, art, body copy and more to avoid spam filters.

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Article

4 Best Tactics for Autism Therapy Marketing to Reach Metro Detroit Parents

What are the best autism therapy marketing tactics? Reach metro Detroit parents with SEM, content, native programmatic and email marketing.

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