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Eric Gerber

Eric Gerber delivers a deep understanding of data, performance and marketing tactics as an analyst and consultant for Zoe Marketing & Communications. A driven learner, his marketing experience spans from real estate to women's hair extensions.

Leads and Conversions / Digital Marketing / Reporting and Metrics

What is a UTM Code and How Does it Help Marketing Campaigns?

March 28th, 2024|4 min read

Digital Marketing

How a Client Needs Analysis or Assessment (CNA) Can Help Your Business

August 15th, 2023|4 min read

Leads and Conversions / Digital Marketing

5 Key Insights on How Conversion Marketing Works

March 30th, 2023|4 min read

Leads and Conversions / Digital Marketing

8 Ways to Improve Conversion Rates With Your Marketing

March 28th, 2023|4 min read

Digital Marketing / Cost

How to Set a Marketing Budget for Digital Campaigns

July 7th, 2022|5 min read

Content Marketing / Best of / Reporting and Metrics

3 Top Metrics for Tracking Content Success (+ 2 Curveballs)

July 5th, 2022|5 min read

Digital Marketing / Magazine Marketing / Best of / Reporting and Metrics

8 Top Marketing Campaign Metrics to Track

June 28th, 2022|5 min read

Leads and Conversions / Digital Marketing

What Websites or Apps Do My Retargeting Ads Show Up On?

June 16th, 2022|5 min read

Leads and Conversions / Digital Marketing

What are Retargeting Campaigns in Digital Marketing?

June 7th, 2022|6 min read

How Do I Bridge The Gap Between Awareness and Action in Marketing?

May 1st, 2022|5 min read