Telling your story
Your school delivers a special experience — from its curriculum to its culture. Your story is unique. It’s your draw and, in a marketing sense, it’s one of your most powerful assets.
Whether you’re touting your school safety measures, outstanding STEM programming, character education, peer-to-peer mentoring or something else, discover how tailored content can give your school an edge, set you apart and position you as an educational leader.
Finding Your Audience
If you’re not getting your message in front of the right parents at the right time, though, you’re missing out on a key piece of the puzzle. Does your school marketing strategy hone on the audience you need it to most?
Zoe Marketing & Communication’s School Marketing Toolkit highlights how you can drill down and reach the eyes and ears that are looking and listening for you. Could your landing pages be missing the mark? And are you effectively connecting via website, email and social media?
Plus, you’ll get a better sense of how long you should run your school marketing strategy (the answer might surprise you).
Showing Your Assets
Seeing is understanding. The more you harness the strength of digital media, the deeper your connection with future students’ parents becomes. And that can be especially poignant when you’re trying to host a school open house safely.
Introduce moms, dads and kids to what you offer with one of the most impactful tools available right now: virtual tours of schools. Our toolkit gives you a better sense of why this is one of the best school marketing strategies available to you, and how it can help you with future students and alumni, too.
Find out why these on-the-ground views hold so much sway — and can help set you apart from the crowd.
Finding the Right Partner
There are incredibly effective ways to reach, reassure and resonate with local families who are looking for the right educational home for their children.
We designed Zoe Marketing & Communication’s School Marketing Toolkit to give you guidance to get you started. As the parent company of Metro Parent in southeast Michigan and Chicago Parent in Chicagoland, we’re also a leading parent resource and influencer — and we’re here to help your school put these strategies into action if you decide to take your school marketing to the next level.
